Luxury Pets® Furnishings & Accessories Launches with the Dream Collection

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Luxury Pets® Furnishings & Accessories will launch today with its debut Dream Collection at SuperZoo 2010, the National Show for Pet Retailers in Las Vegas (booth #1866). The complete Dream Collection COMBINES luxury, beauty and style and has everything to suit a discriminating pet's needs. It features collars, bowls, beds, blankets, jackets, pendants, treats and leashes for dogs and cats. Ad-executive turned designer and CEO Keith Sanna is the creator of Luxury Pets® Furnishings & Accessories. While enrolled in the pet fashion design program at the Fashion Institute of Technology (FIT) in New York, Sanna showcased a preview of select items from his line during Pet Fashion Week NY 2010. The designs garnered tremendous attention and acclaim from attendees, designers and media.

Luxury Pets Logo

"I am thrilled to unveil the full Dream Collection for the first time. I wanted to create a comprehensive and environmentally responsible line of upscale pet products for our cherished four-legged friends. Functionality, high-quality and durability go ha

Luxury Pets® Furnishings & Accessories will launch today with its debut Dream Collection at SuperZoo 2010, the National Show for Pet Retailers in Las Vegas (booth #1866). The complete Dream Collection combines luxury, beauty and style and has everything to suit a discriminating pet's needs. It features collars, bowls, beds, blankets, jackets, pendants, treats and leashes for dogs and cats.

Ad-executive turned designer and CEO Keith Sanna is the creator of Luxury Pets® Furnishings & Accessories. While enrolled in the pet fashion design program at the Fashion Institute of Technology (FIT) in New York, Sanna showcased a preview of select items from his line during Pet Fashion Week NY 2010. The designs garnered tremendous attention and acclaim from attendees, designers and media. Sanna explains, "I am thrilled to unveil the full Dream Collection for the first time. I wanted to create a comprehensive and environmentally responsible line of upscale pet products for our cherished four-legged friends. Functionality, high-quality and durability go hand-in-hand with gorgeous design and styling. Our products are designed to enhance and blend with both the owners' and pets' lifestyle."

The line will be sold online, in high-end department stores, finer hotels, and pet boutiques throughout the world. For an updated list, visit http://www.luxurypets.com. Sanna and business partner Michael Gallotta hand-selected eco-friendly fabrics and materials to reduce the impact on the environment. The complete Dream Collection features high quality and durable materials including Italian leather handles for the leashes, marble and granite bowls, lambskin leather bomber jackets and silk windbreakers.

Luxury Pets grew from an idea of creating leashes and beds for pets that would go beyond everyday standards and blend with the owner's lifestyle and home surroundings. It quickly became apparent that there was a similar need for fashion forward accessories to complement the pet owner's style and apparel. Sanna and Gallotta began to grow with the line of luxury beds, blankets and started creating unique bowls, collars, leashes and apparel for friends and family. The word soon traveled to the large dog community, and a specific custom order line was showcased by two twin Great Dane beauties who were the inspiration for the Dane sized beds!

Luxury Pets' beds are available in two original silhouettes, the Heart bed and the decorative Pettifor bed and are available in small, medium and large sizes (which invites a nap and sleeps one person and dog comfortably). The signature heart beds are luxurious and eye-catching and complement a home. The decorative Pettifor bed is crafted with fine soft all-natural angora wool. Made with environmentally responsible and washable EcoDesign™ UltraSuede, Luxury Pets’ beds are filled with 100% nature-based eco-friendly filler and are available in four sizes. The blankets coordinate with the beds and are available in two styles: The Sunday Morning Blanket and the Sweet Slumber Blanket. The blankets are two-toned and available in four sizes.

Luxury Pets’ leashes come in six different styles and colors for pets of all sizes and lifestyles. The Fifth Avenue Leash features all natural wool and a cashmere-lined handle. The Provence Leash is fashioned with Mohair wool, and the various other styles feature the Luxury Pets designer logo along with leather-lined handles.

Luxury Pets’ collars offer comfort and sophistication for your pet. The Natural Elegance Collar is crafted with Gregorian ribbon, pink pearls, soft lamb’s leather and a padded inner lining. The Via Torino and Boulevard Collars are made from luxurious houndstooth wool. Give the gift of an engraved heart collar pendant in either gold or silver (based with nickel plated zinc) to complement the leashes.

Combining natural materials and fabrics with an eye for detail and design, the Worth Avenue Collection jackets and windbreakers will keep your pet warm and stylish. The Leather Bomber is reversible and available in two different styles and colors.

Sturdy, sleek, and sophisticated, Luxury Pets’ granite and marble bowls will never spill and complement a kitchen or living space. Designed to accent modern homes, the single and double basin bowl combinations are available in a variety of colors.

The Organic Hearts & Star treats are made from human-grade ingredients. Luxury Pets’ treats and treat baskets are available in several flavors such as Roast Beef & Potato, Sesame Garlic, Alaskan Salmon, Crispy Cheese, and Sweet Potato.

The Luxury Pets Dream Collection is now reality.
Visit http://www.luxurypets.com
Follow us on Twitter @luxpets
Fan us on Facebook - Luxury Pets

About Luxury Pets:
Luxury Pets is a premier international pet furnishings design house. They design, manufacture, distribute and retail pet fashion and lifestyle products including: beds, blankets, bowls, leashes, collars, apparel, as well as offer unique treats and toys, all bearing the distinctive Luxury pets logo. Luxury Pets is a World Pet Association Member 2010.

About Keith Sanna and Michael Gallotta:
Luxury Pets is owned and operated by friends and colleagues Keith Sanna and Michael Gallotta. Keith Sanna holds a BA in advertising and has worked for more than twenty years in advertising and marketing for Sony, General Motors, Hyundai Motor America, Kawasaki Motor Corporation, Coca-Cola, American Express, Columbia Pictures, Hewlett-Packard and the Oracle Corporation. As well as working tirelessly on building the Luxury Pets brand, he is currently attending The Fashion Institute of Technology in Manhattan studying pet fashion and design. Michael Gallotta holds a BA in Communications and Journalism and is an accomplished freelance writer and artist. He grew up in Manhattan and has worked in the luxury market since 1990. Together these friends have made Luxury Pets into both a thriving enterprise and a labor of love. Holding true to the wise words of a friend and fellow animal lover: "Our four-legged friends who give so much and ask so little deserve to live the dream as much as we do."

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KRISTEN GREEN

Kristen Green
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