Love her or hate her, Lady Gaga has shown what it takes to succeed in a very competitive industry...
Miami, FL (PRWEB) September 15, 2010
When Lady Gaga accepted her award at the MTV music video awards show last Sunday she had over 50 million fans to thank. The singer went home that night with an impressive eight awards, including Best Pop Video, Best Female Video and Video of the Year. "Too much poetry tonight," Lady G tweeted, along with a photo of herself, after the show was over.
A relative newcomer onto the music scene, Lady Gaga has been busy smashing music sales records and becoming one of the most influential people in pop culture. In May 2010, Time magazine listed Gaga on its annual Time 100 list of the most influential people in the world. One month later, Forbes placed Gaga fourth on its list of the 100 Most Powerful and Influential celebrities.
In the midst of all the noise and haze in the music business, Gaga has broken through the clutter like a bullet, becoming a superstar in only two years. As a result of her breakthrough success, Forbes senior reporter Dirk Smillie writes, ”Lady Gaga isn't the music industry's new Madonna. She's its new business model.”
That may be true. And even if you’re not a fan of Gaga, her music, or even her bizzare outfits – like the meat-inspired dress she wore for the MTV music awards, one thing is clear: she knows how to influence fans and sell millions of records.
So what nuggets can restaurant owners and other businesses learn from Lady Gaga to attract more loyal customers and increase sales when struggling with razor thin margins, cutthroat competition and a tough recession?
“Love her or hate her, Lady Gaga has shown what it takes to succeed in a very competitive industry”, says Thomas Ingram, founder of Mobile Ready Menus, a web design service that helps local restaurants get their menus on customers’ mobile phones. He explained, “Her ability to connect with fans on a personal level and gain instant exposure via the web has allowed her to dominate the charts over the past year.”
“Lady Gaga does a couple of things well that allows her to attract millions of loyal fans who buy her records,“ says Ingram. “First she really takes care of her fans. Once she ordered over $1000 in pizzas for fans who had waited in line all day to get her autograph. Once these stories of random acts of kindness get out, it just makes her fans more loyal than ever before.”
Next Gaga uses the web to gain massive exposure for her music and stay in close contact with fans. Ingram adds, “The web has become a social experience where businesses can have ongoing conversations with customers in a meaningful way that builds trust, loyalty and increases sales if practiced consistently.”
Finally Lady Gaga builds buzz by sharing the limelight with others. “Running a promotion or hosting an event with another related business in your area or industry can give you twice the exposure,” says Ingram. “Leveraging the star power or brand of others means you can grow your entire customer or fan base a lot faster. More customers means more sales and continued growth for your business.”
Although these strategies may sound simple, Ingram admits they aren't always easy to practice. “Restaurant owners have a lot to deal with. Running a restaurant day-to-day is a full time job. If restaurant owners want to really take advantage of the web to attract more loyal customers and boost sales they’ll need a professional team to do it”
To discover how to take advantage of the web to get more loyal customers, increase website traffic and get more restaurant marketing leads, sign up now for the free report and online video “How To Get More Customers Calling Back With Mobile Menus." http://www.mobilereadymenus.com