DoubleDutch Announces Location Based HTML5 App with Game Mechanics at DEMO

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The DoubleDutch geolocation mobile application for brands and companies is now available via mobile browser.

DoubleDutch (, a provider of geolocation applications to brands and companies, today announced the launch of its HTML5 web application at the DEMO conference. The HTML5 web application extends DoubleDutch coverage to any mobile device with a modern browser including Android, iPhone, Palm Pre, and the BlackBerry Torch.

“Getting DoubleDutch on more devices is a big deal for our clients,” said DoubleDutch CEO Lawrence Coburn. “With the launch of our HTML5 application, we are now able to offer DoubleDutch’s cutting edge geosocial functionality to millions of additional end users.”

With the DoubleDutch suite of mobile applications, clients are able to provide private, secure geolocation applications to enable their communities to share their location and compete for points and badges. Unlike a public social network, DoubleDutch applications can be customized and / or restricted for use by and for a specific community.

For example, universities might reward students for volunteering around campus. Companies might recognize employees who burn the midnight oil. And conferences / tradeshows can offer a real world networking tool to allow attendees to connect in and around their event.

Each DoubleDutch client also gets access to real time analytics which display checkins overlaid on a map, statistics around usage, a breakdown of which game mechanics are most popular, as well as pie charts displaying usage patterns.

“With the launch of HTML5, we are one step close to offering universal device coverage to our clients,” said Coburn. “Stay tuned for more announcements.”

The HTML5 web app is available for free via this link:

About DoubleDutch

Based in San Francisco, DoubleDutch ( helps companies build branded geolocation applications for their communities, complete with game mechanics. From city guides, to conferences, to universities, and to the enterprise, DoubleDutch is the only geolocation platform built from ground up for brands and companies. DoubleDutch launched in March, 2010 at the SXSW Interactive Festival.


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