The Calorie Conspiracy

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Engaging Health Book is an Official Entry at this Year’s Frankfurt International Book Fair

restore their health for a lifetime.

In anticipation of the prestigious Frankfurt International Book Fair, leading self-publisher Xlibris announced today the availability of The Calorie Conspiracy, the engaging “part expose, part self-help” book authored by Dr. George Edward Schauf, M.D.

The Calorie Conspiracy builds on scientific evidence to offer an effective solution to eliminating and preventing obesity. It is an attempt at debunking obesity management programs that base on the flawed concept of “counting calories,” that is, the belief that one gains weight when one consumes more calories than expended, the solution to which is the converse.

Through its pages, Dr. Schauf introduces his own QQF (Quality, Quantity and Frequency) Theory, which states that it is what a person eats and how much of what, when and how often he eats that matters. Included in the discussion of the theory is the revelation on improper weight loss regimens that lead instead to loss of vital tissue, a serious consequence that must not be allowed to maintain good health. The QQF Theory offers a new, more comprehensive nutritional paradigm in solving obesity health issues in America, in the form of the QQF Lifetime Way of Eating. As well, it elaborates on the practice that is said to sum up the Theory, the Never After Breakfast rule.

Altogether, The Calorie Conspiracy presents a toolkit to help readers create positive, powerful habits of healthy living to overcome obesity and “restore their health for a lifetime.” It offers a challenge and a much healthier, more long-term alternative to the widespread Caloric Theory.

The Calorie Conspiracy will be featured at the Frankfurt International Book Fair, which will be held from October 6 to October 10, 2010 in Frankfurt, Germany. It is available for $19.99 (paperback) and $29.99 (hardback). Readers who wish to inquire about this book are encouraged to visit or call toll free (888) 795-4274 today.

About the Author
Dr. George Edward Schauf M.A., M.D. is the author of the books Think, Eat and Lose Fat (Information Inc. 1970) and Think Thin (Fawcett 1976). He is the author of the QQF Theory for the etiology of obesity published in the Journal of the American Geriatrics Society in 1973. His paper, The Caloric Theory Does Not Apply to Obesity, was published in the Journal of the International Academy of Preventive Medicine in 1976. Dr. Schauf is a Diplomate of the American Board of Family Practice and a Diplomate of the American Board of Bariatric Medicine. He has been in Family Practice with a subspecialty in Bariatric Medicine for over forty years.

The Calorie Conspiracy * by George E. Schauf, M.A., M.D.
Publication Date: May 20, 2010
Trade Paperback; $19.99; 156 pages; 978-1-4500-1904-0
Trade Hardback; $29.99; 156 pages; 978-1-4500-1905-7
eBook; $9.99; 978-1-4500-1906-4

Members of the media who wish to review this book may request a complimentary paperback copy by contacting the publisher at (888) 795-4274 x. 7879. To purchase copies of the book for resale, please fax Xlibris at (610) 915-0294 or call (888) 795-4274 x. 7879.

For more information on self-publishing or marketing with Xlibris, visit To receive a free publishing guide, please call (888) 795-4274.

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