New York, NY (PRWEB) September 14, 2010
Companies embarking on comprehensive mobile strategies to engage their customers beyond traditional online channels face significant challenges in developing, running and managing apps for the iPhone, Android, BlackBerry and other mobile devices. WorkLight is hosting a free webinar on September 21 to discuss how companies are using mobile application platforms to overcome these critical challenges.
Jonathan Kempel, head of product marketing at WorkLight, will address the top issues for mobile application strategies, including:
- How to face device proliferation and lack of standards in mobile development;
- How to balance user experience with cross-platform portability;
- How to ensure enterprise connectivity for multiple mobile applications;
- Why monitoring and controlling of applications "in the wild" is important;
- How to leverage existing resources and protect the investment in mobile apps.
"Capitalizing on the growing adoption of smartphones and other mobile devices is top of mind for every business," said Jonathan Kempel, head of product marketing at WorkLight. "Yet it is imperative that companies understand how to select the right mobile platform and tackle both short-term technology hurdles and long-term investment risks to ensure success."
More information and registration is available at https://www1.gotomeeting.com/register/401850440.
All registrants will receive a copy of the "Top 10 Considerations for Choosing a Mobile Application Platform" white paper.
Webinar: Mobile Application Platform - Top 10 Enterprise Considerations
Date: Tuesday, September 21, 2010
Time: 11:30 AM EDT | 8:30 AM PDT
About WorkLight - Extend Your Business™
WorkLight is a leading mobile application platform for smartphones, tablets and beyond. Many of the world's largest companies rely on the WorkLight Mobile Platform to create and run optimized cross-platform applications with unmatched development flexibility, secure enterprise connectivity and full lifecycle management to drive more business while radically reducing development cost, time to market and ongoing maintenance. Headquartered in New York, WorkLight's technology has been recently recognized by Gartner, Red Herring, InformationWeek, Network World, eWeek and BusinessWeek. For more, visit http://www.worklight.com.