Parasol Secures Hotel Arts Barcelona

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Firm is Appointed as US and UK Agency of Record.

Hotel Arts Barcelona

With offices based in New York and Los Angeles, Parasol is considered a top branding, integrated media relations and marketing agency, specializing in luxury lifestyle and hospitality industry.

Parasol, a brand communications and marketing agency announces it has been retained to spearhead the US and UK media relations campaigns for Hotel Arts Barcelona, Ritz-Carlton’s first hotel in Europe and today an iconic address in Spain and on the continent. Lead by Founder and Managing Director Andrea Werbel, Parasol offers more than 20 years of industry experience, providing strategic media relations and integrated marketing services for some of the world’s finest hotels and resorts, restaurants, chefs, wineries, spas and designers.

A distinctive retreat in a one-of-a-kind city, Hotel Arts Barcelona is renowned for its personalized, 24-hour service, innovative dining and stunning Six Senses Spa. The hotel’s commanding location in National Geographic’s recently ranked #1 Best Beach City in the world offers breathtaking views of both the Mediterranean Sea and the city. Overlooking Frank Gehry’s famed Fish sculpture, Hotel Arts features 483 sea or city view rooms, including 56 Executive Suites, one Japanese suite, one Mediterranean Suite, 28 duplex Apartments, the Royal Suite and the Presidential Suite. Guests may enjoy access to private terraced gardens, an outdoor swimming pool, a spectacular collection of over 500 works of Spanish contemporary art from notable artists such as Manolo Valdes, Luis Feito and Xavier Corbero, two Michelin-starred chefs and over 3,200 square feet of space for meetings and special events.

Ideal for long-term guests or guests seeking a private, romantic getaway, the top ten floors of the hotel feature 28 luxury duplex Apartments designed by famed Catalan designer Jaume Tressera. Guests staying in the Apartments enjoy exclusive amenities including personal Butler service, a complimentary welcome massage for two, packing and unpacking services, a personal shopping service, and use of a Mini Cabrio to discover the city during their stay, as well as access to an exclusive garden area in the summer months.

The recently opened Arts 41 provides travelers with six unique meeting and function spaces dedicated exclusively to special meetings and events. The state of the art facility provides an unrivalled venue for business and leisure alike. To ensure every detail of the event runs smoothly, a Meetings Rooms Concierge is on hand to attend to any needs or changes that arise while the event is being held.

Highlighted by two major names in the Spanish culinary world, Hotel Arts has become one of the premiere dining destinations in Barcelona. At the Michelin-starred Enoteca, Chef Paco Perez prepares contemporary Catalan cuisine that highlights the essence of each ingredient and the freshness of the Mediterranean. Hotel Arts is also home to renowned Michelin-star Chef Sergi Arola, whose Barcelona-based signature restaurant, Arola, showcases a sophisticated array of tapas that mix both innovative and traditional ingredients through the use of cutting-edge Spanish gastronomy techniques.

Guests seeking a tranquil and serene escape will enjoy The Spa by Six Senses Spa, located high above the city on the 42nd and 43rd floors of Hotel Arts Barcelona. Featuring eight separate treatment rooms, men’s and women’s saunas, vitality pools and ice fountains, the spa promotes a sense of well-being and relaxation that is enhanced through the incorporation of natural elements such as sunlight and water into each of the treatments. Exclusive signature treatments include the Hotel Arts’ The Art of Stone therapy, as well as the Six Senses Sensory Journey, administered by two skilled therapists over the course of three luxurious hours.

With offices based in New York and Los Angeles, Parasol is considered a top branding, integrated media relations and marketing agency, specializing in luxury lifestyle and hospitality industry. Founded in 2003 by Andrea B. Werbel, Parasol excels at the development and execution of strategic and relationship-driven communication platforms, delivering measurable results with each and every initiative. Parasol is a member of the Cornell Hotel Society (CHS). Among its clients are The Surrey hotel, Ojai Valley Inn & Spa, Spa Ojai, Fairmont Miramar Hotel & Bungalows, FIG Restaurant Santa Monica and Cornell School of Hotel Administration.


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