Paula Masters, Fatboy USA's President and Managing Director says "a fashion partnership was the logical next step (for Fatboy). With a longtime personal affinity for Vittadini, this is the perfect opportunity to expose the fashion world to our product."
Dallas, TX (PRWEB) September 14, 2010
The Metahlowski Collection, Fatboy’s newest collection of luxury lounge chairs, will be part of the Adrienne Vittadini fashion show taking place September 15th at Lincoln Center.
The Vittadini Spring 2011 presentation will capture the exhilarating elements and brilliant colors of nature. Under Kristiina Salminem's creative direction, the knitwear-based collection continues to emphasize the brand's signature ease and luxury. Fashion stylist, Lucy Sykes, adds her flair for with an unexpected play of accessories, texture and modernity. Masters adds the design element -- silver and gold Fatboy originals from the Metahlowski Collection as well as classic white ottomans from the archives.
Under the helm of Paula Masters, President and Managing Director, since 2007, Fatboy USA has established itself as trend setting company offering innovative luxury product. Masters explains, “Fatboy is at the forefront of design and a fashion partnership was the logical next step. Previously President of Gadzooks, she continues, “With over 20 years of fashion experience and a longtime personal affinity for Vittadini, this is the perfect opportunity to expose the fashion world to our product. Vittadini designs are timeless, luxurious and accessible – an excellent compliment to our iconic lifestyle products.”
In 2002, Fatboy launched with the perfect oversized beanbag lounge chair. Today, the company continues to challenge concepts of lifestyle products designed for fashion, while creating tailored comfort for an unmatched lounging experience. Through its unique design, iconic products and steady expansion, Fatboy brings comfort and smiles to people in over sixty countries, earning its reputation as the innovative product of choice.
Since 1999, Fatboy®, a Netherlands-based company, has been furnishing rooms around the world with large, playful lounge chairs that are unsurpassed in design. Currently available in over sixty countries and featuring a progressively growing product line, the name Fatboy® has quickly become synonymous with comfort, functionality and fun. Having earned an international reputation for its innovative features, Fatboy also partners with countless leading brands throughout the world and has been featured on MTV’s Real World, Big Brother, and numerous other television shows and media outlets. As a leader in design, comfort and inspiration, Fatboy® has created logo-customized lounge bags for recognized companies including Bacardi, Sony Playstation, T-mobile, Coca Cola/Sprite, and Phillips to name a few. Fatboy also proudly created an extraordinary version of the original Fatboy® for Jetix, a cartoon channel owned by Disney. In 2005, Fatboy® opened its first U.S.-based facility. For more information about the company and its products, please visit http://www.fatboyusa.com.