Infinity Publishing Launches 1-Hour Audio™, New Offering Opens Up Audio Book Market to Authors and Publishers

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Company to create abridged audio books for sale by MP3 download or shipped CD

Infinity Publishing, a pioneer in self-publishing, today announced the introduction of 1-Hour Audio™, a new audio book publishing offering for independent authors and publishers.

The 1-Hour Audio program takes an author's condensed manuscript or book and transforms it into a lively audio book that is a maximum of 72 minutes, or approximately 11,000 spoken words. The audio books are sold with full-color, retail-ready packaging as a CD and in downloadable formats such as MP3.

"Similar to how CliffsNotes popularized condensed versions of printed books, our goal with 1-Hour Audio is to provide authors and publishers with easy access into the audio book market, while delivering a consumer product that is streamlined for fast learning and entertainment," said Arthur Gutch, chief executive officer of West Conshohocken, Penn.-based Infinity Publishing. "The offering should generate new sales for the authors' and publishers' print and eBook versions by exposing their work to new audiences and markets."

For a one-time setup of $599, books are recorded and fully produced, including music and narration by a professional reader. Special audio announcements are inserted to publicize the author or publisher and their other work available for sale.

"Infinity's 1-Hour Audio really brings a book to life, which makes a dynamic impact on the audience and engages them in a way that aligns with the fast-paced, mobile way that people live today," said Margo Corbett, the author of The Savvy Patient's Toolkit, published by Infinity Publishing as both a print title and a 1-Hour Audio book.

"We provide authors with a three-minute sample for their own Web site and make their audio books available for sale through our distribution partners, such as Ingram, Baker & Taylor, Amazon.com, Audible.com, The iTunes Store and others," said Gutch.

According to the Association of American Publishers, sales of downloadable audio books soared by more than 34% through the first six months of 2010. Only eBook sales are growing at a faster clip in the book publishing industry.

Infinity Publishing has been rolling out a range of new products and author services since May 2010, including a comprehensive eBook publishing program for self-published authors and new publishing programs for authors seeking high-quality, full-color books that can be printed on demand.

For more information about pricing and complete details on the new 1-Hour Audio offering, please go to http://info.infinitypublishing.com/1-hour-audio-book.

About Infinity Publishing
Founded in 1997, Infinity Publishing's industry leading, author-originated book publishing model puts authors in control of their books. Infinity's authors retain all rights, earn royalties paid monthly, and benefit from an extensive distribution network that is backed up by Infinity's liberal bookstore return policy. The company's unique on demand book publishing system is designed to support all authors with a story to tell, who have ever thought about writing a book, or who have been on an endless journey to find an agent or publisher. For more information, please go to http://www.infinitypublishing.com.

Third-party products mentioned in this press release are trademarks or registered trademarks of those companies in the United States and other countries. Infinity Publishing and other parties may also have trademark rights in other terms used herein.

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Daryn Teague
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