Nemours Swim4Kids with Michael Phelps Fundraising Event

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Fourteen-time Olympic Gold Medalist Teams Up With Nemours to Raise Funds for Kids

Nemours Swim4Kids

Swim4Kids is a great way for the community to get involved and help support the mission and work of Nemours

The Nemours Swim4Kids with Michael Phelps fundraiser will be held on Saturday, October 16, 2010, at Thomas McKean High School in Wilmington, DE. Proceeds will support the Nemours/Alfred I. duPont Hospital for Children in Wilmington, DE, and Nemours’ KidsHealth.org, the #1 most-visited website in the world with health information for parents, kids, and teens.

Nemours cares for more than 250,000 children annually, providing world-class health care and hope to children. Nemours’ KidsHealth provides doctor-approved health information to parents, kids, teens, and educators online, and to hospitalized patients and their families.

Swim4Kids is much like a traditional walk-a-thon, but in a pool. Lanes will be available at McKean High School between 7 a.m. and 3 p.m. on Oct. 16. Participants who wish to fundraise can register as individuals or as part of a team (five-person maximum). Corporate and private sponsorships are also available.

Individual swimmers or teams who raise a minimum of $1,000 will qualify for a 30-minute lane. Fundraising incentives include a swim cap autographed by Michael Phelps, a 30-minute swim clinic led by Phelps, and the opportunity to participate in a team relay with Michael Phelps in the pool. Swimmers of all ages and skill level are encouraged to participate.

“Swim4Kids is a great way for the community to get involved and help support the mission and work of Nemours,” says Tom Ferry, duPont Hospital CEO. “Nemours has been caring for children for over 70 years, and we recently celebrated our 1 billionth visit to KidsHealth.org. We are always grateful for opportunities like Swim4Kids to help us continue to provide the best care and resources for children and their families.”

“I started the Michael Phelps Foundation to help grow the sport of swimming and encourage kids to live active and healthy lifestyles,” says 14-time Olympic Gold Medalist Michael Phelps. “Through the Foundation, we partnered with Nemours’ KidsHealth.org to develop the health and wellness curriculum for our im program and the feedback has been extremely positive. I’m happy to be a part of Nemours Swim4Kids because it benefits an organization that is committed to making kids healthy in so many ways. I hope to see lots of people swimming on October 16!”

Following the swim portion of the event, swimmers will be invited to attend a celebration with Michael Phelps from 4 p.m. to 7 p.m at McKean High School. Each swimmer may bring one guest for an additional $25 donation.

Nemours Swim4Kids is an indoor event and will be held rain or shine. Thomas McKean High School is at 301 McKennan's Church Road, Wilmington, DE, 19808. For more information or to register for the event, visit Swim4Kids.org or call (877) 427-9777, ext. 2.

Promotional materials to help individuals and groups promote participation in the Nemours Swim4Kids fundraiser are available at swim4kids.org/fundraising.

Media Contact:
Ryan Biliski
Manager, KidsHealth Media Relations
(302) 651-4046
biliski(at)KidsHealth(dot)org

About the Nemours/Alfred I. duPont Hospital for Children
The Nemours/Alfred I. duPont Hospital for Children in Wilmington, DE, flagship of one of the nation’s leading pediatric health-care systems, provides world-class health care to children. Recognized by Parents magazine and U.S. News & World Report as one of the “Best Children’s Hospitals,” the Nemours/Alfred I. duPont Hospital for Children is dedicated to advancing higher standards in children’s health.

Nemours, operating in the Delaware Valley and Florida, cares for more than 250,000 children annually and totals $120.5 million in community benefit. This includes covering the cost of uncompensated medical care, creating programs for prevention and children’s health, funding research, educating and training health professionals, and subsidizing health services. Nemours is a founding member of the Partnership for a Healthier America, a partner to First Lady Michelle Obama’s Let’s Move! campaign to eliminate childhood obesity within a generation.

For more information, please visit nemours.org.

About KidsHealth®
KidsHealth.org is the #1 site devoted to children’s health and development in English and Spanish. Each year, more than 200 million parents, kids, and teens turn to KidsHealth.org for expert answers, making it the most-accessed children’s health website. KidsHealth.org has been honored as one of the "30 Best Websites" by U.S. News & World Report, one of the "50 Coolest Websites" by TIME, and the “Best Family Health Site for Moms” by Good Housekeeping. KidsHealth also creates KidsHealth in the Classroom, a free website for educators, featuring standards-based health curricula, activities, and handouts. KidsHealth comes from Nemours, one of the nation’s largest nonprofit pediatric health-care systems. For more information about KidsHealth, please visit KidsHealth.org.

About Michael Phelps Foundation
The Michael Phelps Foundation is a nonprofit organization focused on growing the sport of swimming and promoting healthy and active lives, especially for children. Fourteen-time Olympic Gold Medalist Michael Phelps established the Foundation with his well-publicized $1 million bonus received from long-term partner Speedo for winning eight gold medals at the Beijing Olympics in 2008. Michael’s first initiative with the Foundation was to share his Beijing experiences and Dream, Plan, Reach message with Boys & Girls Clubs of America members during an eight-city tour across the United States. The Foundation has since developed the im program in partnership with the Boys & Girls Clubs of America, KidsHealth.org, and the Michael Phelps Swim Schools. The Foundation also supports the Level Field Fund, a grant-making program offering qualified financial support for developing athletes. For more information, please visit http://www.michaelphelpsfoundation.org.

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