In:Style Direct Opens New Home Furnishings Showroom In Chelsea

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Interior design specialist In:Style Direct has opened a brand new showroom at Imperial Wharf, the prestigious riverside development next to Chelsea Harbour. The new store looks set to become a mecca for design-conscious shoppers looking for modern and contemporary furniture as well as In:Style Direct’s luxurious ani-M range of soft furnishings and accessories – the brand is already well-known amongst online shoppers for offering designer style at affordable prices

In:Style furniture package and interior design Showroom

Imperial Wharf Showroom - Interior Design at affordable prices

In:Style Direct’s online shop launched earlier this year with great success so it was a logical progression to open a dedicated furnishings showroom where customers can come to see our exciting new collections for themselves.

Interior design specialist In:Style Direct has opened a brand new showroom at Imperial Wharf, the prestigious riverside development next to Chelsea Harbour. The new store looks set to become a mecca for design-conscious shoppers looking for modern and contemporary furniture as well as In:Style Direct’s luxurious ani-M range of soft furnishings and accessories – the brand is already well-known amongst online shoppers for offering designer style at affordable prices.

And to celebrate the launch on Saturday 18th September, In:Style Direct is offering customers a 20% discount on all purchases made during the showroom’s opening week. The special offer applies to all ranges of furniture including Italian leather sofas to soft furnishings including cushions, rugs and throws and accessories such as mirrors, artwork, vases and lamps, for more information go to our online shop

Consumers can also find In:Style Direct’s iconic ani-M collection of soft furnishings featuring exclusive ranges such as the James Bond- inspired Black Tie Ball collection of black and white silk cushions and their Cashmere Collection – a luxe range of cashmere and silk cushions and throws.

In:Style Direct also offers a made-to-measure service for curtains and blinds, produced in-house using its own fabrics to add the finishing touch to a beautiful home. The range also includes bedlinen, table linen and silks by the metre. All In:Style Direct’s soft furnishings are made from the finest fabrics, including silks, cashmere, voile, cotton and linen.

“In:Style Direct’s online shop launched earlier this year with great success so it was a logical progression to open a dedicated furnishings showroom where customers can come to see our exciting new collections for themselves.” explains In:Style Direct Managing Director Anita Mehra.

“We all love our homes, and while Autumn is a great time to give a new, warmer look to our interiors, we know that many people don’t want to splash out too much in these uncertain economic times.” continues Anita. “The In:Style Direct collections are designed with this in mind, giving consumers a wide choice of beautifully made furnishings and accessories that offer great value for money. Our secret is that we design and manufacture our soft furnishings in-house, so we can offer unique designs and high quality at affordable prices. So it’s never been easier to create a beautiful home – on a budget.”

You can see In:Style Direct’s latest collections at the new showroom at 15 The Boulevard, Imperial Wharf, London SW6.

Opening hours: Mon-Friday 9 a.m. - 6 p.m.

Or visit the In:Style Direct online shop at instyledirect.co.uk and use promotional code ‘ISD2’ to get your 20% discount.

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Susan Hissey
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