Youth Marketing CEO, Tina Wells, To Author Book On Targeting Millennials

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“Chasing Youth Culture and Getting it Right” to Provide an In-Depth Look at Decoding the $43 Billion Market

Tina Wells

"'Chasing Youth Culture and Getting it Right' will benefit anyone with an interest in the youth market, whether they are an observer or an active participant," says Tina Wells.

Whether you are looking to reach the wired techie, the paradoxical preppy, the mellow alternative or the cutting-edge independent, “Chasing Youth Culture and Getting it Right: How Your Business Can Profit by Tapping Today's Most Powerful Trendsetters and Tastemakers” by Tina Wells, will be your ultimate field guide.

“Chasing Youth Culture and Getting it Right” will examine each tribe’s key traits; their preferences and dislikes; and predictions on how they'll behave as they begin to move into adulthood. The book will feature case studies of companies, brands and organizations who reached out to the youth market. Other concepts include the Facebook Effect, Tweenabes and Warholism.

The book, published by Wiley, is set to release in April 2011. Kate Lee, an agent at International Creative Management, negotiated the deal.

“‘Chasing Youth Culture and Getting it Right’ will provide parents, educators, students and industry executives with a first-hand report on today's youth culture,” says Dan Ambrosio, editor at Wiley. “Tina has dedicated her career to understanding youth culture and is an expert in the field.”

Wells, 30, is the founder and CEO of Buzz Marketing Group. Her agency specializes in youth needs, desires and trends. Wells has grown a network of approximately 10,000 buzzSpotters® (teen consultants) and has acquired clients such as: American Eagle, Sony BMG and Maidenform.

“Writing this type of book has always been a dream of mine and is an amazing way to mark my fifteenth year in the youth marketing business,” explains Tina Wells. “‘Chasing Youth Culture and Getting it Right’ will benefit anyone with an interest in the youth market.”

Wells is also the author of tween fiction series “Mackenzie Blue”, published by HarperCollins Children’s Books.

About the Author:
Tina Wells, CEO, founded Buzz Marketing Group in 1996 at age 16. She earned her B.A. in communication arts from Hood College in 2002 and is currently a Wharton School of Business student for marketing management. She continues to provide innovative marketing strategies for clients in fashion, entertainment, advertising and more. For more information on Tina Wells and Buzz Marketing Group visit: buzzmg.com

About John Wiley & Sons, Inc.:
Founded in 1807, John Wiley & Sons, Inc. has been a valued source of information and understanding for more than 200 years, helping people around the world meet their needs and fulfill their aspirations. Wiley and its acquired companies have published the works of more than 400 Nobel laureates in all categories. For more information on Wiley visit: wiley.com

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