The One Minute Negotiator: Simple Steps to Reach Better Agreements Hits the New York Times, Wall Street Journal, and USA Today Bestseller Lists in the Same Week

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New Book, The One Minute Negotiator, lands on three bestseller lists in the first week of its release. Learn how to negotiate better and beat that dreaded fear, “negotiaphobia. ”

Don Hutson and Dr. George Lucas are geniuses! The One Minute Negotiator will reset your mindset to achieve the best outcomes in the toughest negotiations. -- Harvey Mackay

Berrett-Koehler Publishers is pleased to announce that its latest book, The One Minute Negotiator, has hit three bestseller lists in a matter of days – The New York Times, The Wall Street Journal, and USA Today. The authors are thrilled at the success of their book, so far!

Negotiation impacts every aspect of our lives, from the deals we strike on the job to our relationships with family members and neighbors, to the transactions we make as customers. Yet most people do anything the can to avoid negotiation—it makes them uncomfortable, nervous, even frightened. This plague of “negotiaphobia” is what The One Minute Negotiator will remedy.

Don Hutson and George Lucas use an engaging business parable to tell the story of a high-level sales professional who learns to master a simple yet profound approach to negotiations. Jay Baxter sells more than anyone else in his company, but his profit margins are slim.

Instead of negotiating the best deal for the company, he’s giving too much away to get the sale. On a company-sponsored cruise he meets the One Minute Negotiator, who teaches him three-step negotiating process that that can be applied to any situation: closing a deal to get your product in a big-box retail store, getting the best loaner car while your car is in the shop, seeking a fair solution after a hotel messes up your reservation, settling on the price for your new home—in short, any transaction.

The key is flexibility. Most books on negotiation preach one of two gospels: thou shalt collaborate or thou shalt compete. Either everybody works together toward a common goal or the process is basically adversarial. The problem is no two negotiations are alike—one strategy cannot fit all.

The One Minute Negotiator teaches you four potential strategies and shows how to choose the one best suited to the situation, your own inclinations, and the strategy being used by the other side.

Besides the obvious benefits, conquering negotiaphobia will reduce your stress level. You’ll never walk away thinking about what you should have asked for or might have gotten. Instead, with the tools Hutson and Lucas provide you can confidently and consistently guide any negotiation to the best possible conclusion.

Don Hutson is chairman and CEO of U.S. Learning, Chairman of the Board of Executive Books, and an accomplished corporate speaker and trainer. He is the author of nine books, including The One Minute Entrepreneur (with Ken Blanchard) and The Sale.

George H. Lucas is a senior consultant and member of the board of directors for U.S. Learning. He is the author or coauthor of several books, including The Contented Achiever and Marketing Strategy.

Publication date: Sept. 2010
$21.95, hardcover, 168 pages
5 1/2” x 8 1/2”
ISBN 978-1-60509-586-8
World rights available


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