West Michigan-Based MINDSCAPE at Hanon McKendry Acquires Venux.net

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West Michigan web marketing, web development and custom business application development firms merge to integrate full range of digital application and engagement services.

"There is a huge need to connect what’s happening in the back office with what’s happening on the web. Sharing data across common frameworks, security and transactional-based web sites will be the big issues in Web 3.0.” Mike Simon, VP of Operations

MINDSCAPE at Hanon McKendry, a Grand Rapids-based Internet marketing and web development firm, has acquired Venux.net. The acquisition integrates Venux.net’s custom web, business application and mobile application software development expertise with MINDSCAPE’s broad range of web marketing services, SEO/SEM, social media management, and proprietary webTRAIN® web platform.

“We’ve been growing by about 30 percent each year for the past five years. In early 2010, we determined the time was right to bring custom programming in-house, and there was no question who we wanted to bring on board,” said MINDSCAPE Co-Founder Pete Brand. “Venux has been our go-to firm for all complex custom work. They’re innovative; they’re problem solvers; and they’re always thinking three steps ahead.”

Venux has served as a custom web and business app provider for web developers nationwide since 1998, and has recently added mobile app development to its portfolio. The team has served clients in a wide range of industries including manufacturing, distribution, service, healthcare and retail.

“We’ve been very strong in our niche,” stated Venux founder and new MINDSCAPE VP of Operations Mike Simon. “This move allows us to integrate with a company with tremendous growth potential in the full range of digital services. We’ll complement that growth because, as companies require more transactional web sites, there is a huge need to connect what’s happening in the back office—accounting, inventory control, regulatory compliance and customer service—with what’s happening on the web. We’re looking to the future. Sharing data across common frameworks, security and transactional-based web sites will be the big issues in Web 3.0.”

The MINDSCAPE team includes marketers, product developers, advanced programmers and technicians, designers, content creators, SEO/SEM experts, social media strategists and customer support professionals.

“It’s not just about adding capabilities,” added Brand. “We’re modeling MINDSCAPE in a way that can be scaled up to meet all of our clients’ needs for full digital engagement and back office integration.”

With this acquisition, MINDSCAPE forms a new Custom Solutions Group and will now run two development teams—one dedicated to continuous upgrade of the packaged webTRAIN platform and the other dedicated to individualized and responsive custom web and application development.

In addition to Simon, the acquisition includes the transition of a team of three custom programmers. Programmer John Leitch brings a unique combination of experience in .NET, Silverlight and WPF development, making MINDSCAPE one of only a handful of companies, statewide, to offer this expertise. Programmers Josh Fremer and Mark Lane are PHP proficient. The Venux team brings deep business systems analysis expertise to the firm, critical in the development of accounting systems, inventory control and logistics applications.

About MINDSCAPE at Hanon McKendry

MINDSCAPE at Hanon McKendry is a web success company that creates powerful, user-friendly websites, custom programming, and web marketing programs on the proprietary webTRAIN® platform to provide consistent investment return for over 500 clients. MINDSCAPE understands the critical components of effective web marketing strategies, applying SEO/SEM, custom and packaged web design, business and mobile app development, and social media to help companies understand and effectively engage target audiences. With award-winning service, state-of-the-industry technology, and reliable, measurable results, the firm and its platform enjoy a remarkable 99 percent client retention rate.

MINDSCAPE serves as the interactive division for Hanon McKendry, a national brand consulting and advertising firm that excels at helping clients shift perceptions beyond what their brands offer to what their brands mean. Nearly 80 percent of the firm’s annual revenues are derived from initiatives to launch, re-launch or restage brands. Hanon McKendry has worked extensively with leading corporate clients including Furniture Row Shopping Centers, Rayovac Batteries, Rubbermaid Home Products, Wilsonart and Zondervan (a division of Harper/Collins Publishing). The firm has also earned national recognition for its issue-based campaigns and brand development for clients such as the Alliance Defense Fund, National Arbor Day Foundation, World Vision and the Gerald R. Ford Presidential Library and Museum. Hanon McKendry is a Gravity Six Alliance partner.

http://www.mindscape-hm.com / http://www.hanon-mckendry.com / http://www.gravitysix.com


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Amy LeFebre

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