Announcing the Launch of TheIngredientFinder.Com, Where Everyday Cooks Become Great Cooks With a Passport to Making Memorable Meals at Home

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The Passionate Home Cook Finds What They Are Searching for With The Site That Delivers Hard-To-Find Ingredients From Around the World For Memorable Meals At Home.

With, the most exciting place to have dinner will be your own table.

Announcing the launch of The Ingredient Finder, the home cook’s passport to making memorable meals at home.

Fenugreek leaves? Sticky rice flour? White truffle cream? Don’t bother looking for them in the average neighborhood grocery store. Special recipes -- the kind featured in gourmet cooking magazines and TV shows – often require special ingredients. The kind of ingredients that make restaurant food taste more exciting than everyday at-home cooking.

Do professional chefs know the secrets of using certain hard-to-find ingredients that home cooks don’t? That’s what Jim Feldman believes. Jim is the marketing specialist, organic farmer and passionate home cook behind, a new Web site that offers a passport to making memorable meals at home.

Read about it below. is one of those sites that make visitors ask “Why didn’t somebody think of this before?” Jim Feldman and his team have sourced high-quality ingredients from dozens of premium food suppliers around the world. These are primarily companies that supply restaurant kitchens and are now making their premium flavorings, spices and other hard-to-find ingredients available to home cooks. In one case he didn’t have to look far: his herb supplier has a farm near Jim’s own land in upstate New York, and on another site in the Caribbean (different herbs require different growing conditions). “I know where these ingredients are coming from,” Jim says. “I’ve seen them growing and I know that they are fresh and flavorful, much livelier than mass-packaged supermarket herbs.”

Other suppliers specialize in oils, grains, pastas and condiments. Jim particularly recommends the spice mixtures than can turn a bland grilled chicken breast or an ordinary pan of scrambled eggs into an international dish with exotic and delicious overtones. One delicious example: Advieh, a fragrant organic Persian 7-spice blend that can be added directly to rice and meat dishes or used as a marinade. is primarily an e-tailing site, but Jim also envisions it as a lively and constantly changing forum for food lore, recipes, food information and visits from professional chefs whom he knows personally. “I love to cook; even my mother tells me I’m good at it,” he says, ”So it’s natural that I know lots of people who cook for a living. Friends who have been generous with advice and recipes, chefs who understand that great food can also be created at home.” (One mouthwatering example: Francis Reynard’s Greek-inspired recipe for Summer Heirloom Tomato Tartar with Scamorza and Black Olive Oil.)

Jim’s own love of good home cooking began with observing his Italian grandmother, Nonna Flora, who was the inspiration for the site. The Home Page features a 1930’s-era photo of her making her fabulous fettucine, accompanied by the story of his odyssey in search of the proper flour to reproduce the texture and taste of that perfect pasta.

Visitors to can shop by category, including spices, herbs, mushrooms, oils, vinegars, sweets, pastas, salts and other ingredients. Another navigation tool leads to ingredient lists for food from Asia, Mexico, France, and more. Customers can also order Country Collections that help give home-cooked food the special savor of a specific part of the world. The Spanish Collection, for instance, includes premium Spanish olive oil, smoked paprika, special paella rice and tapenade, among other items. The Collections are also perfect gifts for cooks. The site has just begun offering the hand-crafted wines of Jean-Luc Le Du, former sommelier at Restaurant Daniel in New York. As it develops further, there are plans for adding fresh foods such as unusual cheeses and meats.

“Our customers tell us that they use two ways,” Jim says. “First, imagine that you have an Indian recipe you want to try. All the ingredients are in your kitchen cabinet except two – ghee and garam masala, let’s say. Look them up on the site and there you are – authentic products ready to be shipped to you. Second, home cooks are always looking for ways to expand their repertoires. Keep half a dozen of our spice blends in your spice rack and you can give your favorite dishes the taste of Thailand, a hint of Mexico, a Chinese touch, or the flavor of the Greek Islands. With, the most exciting place to have dinner may well be your own table.” Your passport to making memorable meals at home.


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