Little Red Wagon Foundation Announces New Mobile Application

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Donors Can Use Mobile Smartphones to go to http://www.ZACHTRACKER.Mobi

The Little Red Wagon Foundation announced today they will begin offering CharityCall™, a new mobile phone application, to its supporters.

CharityCall is a mobile web application that connects the Little Red Wagon Foundation to its supporters through an array of communications and an easy-to-use donation platform. This turnkey mobile service was developed by Kaptivate™ -- a leader in mobile donor engagement -- to deliver strategic advantage to charitable organizations and their campaigns. CharityCall is the first of its kind, easy to use mobile web application which allows SmartPhone and iPhone users to support their preferred charities and campaigns from anywhere, at any time.

Zach Bonner, Founder of The Little Red Wagon Foundation commented, “We are excited to be partnering with Kaptivate and referring our generous and compassionate supporters to CharityCall. This new application will help us to keep in touch with our supporters and allows them to give easily and conveniently when our need for their support is most urgent. It’s a great way to stay connected with supporters no matter where I’m walking or where they find themselves.”

The application automatically streams The Little Red Wagon Foundation news and updates directly from the organization’s website. For the Foundation’s social media fans, access to immediate information and messages via CharityCall means that they can take action now and give on their own terms with donations of $25, $50, $100 or more.

“In a period of great challenge, Americans continue their support of charitable causes but too often, time constraints or the lack of timely information prevents them from making charitable donations,” said Ron Vassallo, Kaptivate’s CEO. “There’s no need to depend on big events, communicate confusing codes or download apps. Supporters can now access the mobile application through a simple mobile web address -- ZACHTRACKER.mobi -- on any web-enabled mobile phone. It’s a convenient way for donors to support from anywhere and at any time.”

About Little Red Wagon Foundation:
In 2004, in the wake of Hurricane Charley, then six-year-old Zach Bonner used his red wagon to gather water and supplies for storm victims. The next year he founded the Tampa-based nonprofit Little Red Wagon Foundation (http://www.littleredwagonfoundation.com) to help distressed and underprivileged kids and to encourage youth to make a difference in their own neighborhoods. In Fall 2007, Zach began a 1,225-mile-long “My House to the White House” walk, on behalf of the 1.3 million homeless youth in America and youth volunteerism generally, by walking from his hometown of Tampa to Tallahassee. The next fall he continued the journey by walking from Tallahassee to Atlanta and, in summer 2009, completed the effort by walking from Atlanta to Washington, DC, where he met with U.S. Senators and Representatives.

One of Bonner’s sponsors, Philanthropy Project (http://www.giveandglow.com), recently wrapped production on a feature film, Little Red Wagon, inspired by Bonner’s life story. The film, produced by Michael Guillen and David Kanter, written by Patrick Sheane Duncan (Mr. Holland’s Opus) and directed by David Anspaugh (Rudy, Hoosiers), stars Chandler Canterbury, Anna Gunn, Frances O’Connor, Dylan Matzke and Daveigh Chase.

About Kaptivate:
Kaptivate (http://www.kaptivategroup.com) was founded on the premise that philanthropy's future will be dynamic, connected, and informed. Our objective is to help realize this vision of philanthropy. We work with social causes and institutions to make new connections, identify empowering technologies to support their missions, and design donor engagement initiatives that fuel growth.

Kaptivate supports client success in three ways: technology design that drives constituent engagement; new venture development that bolsters mission impact; and, consulting services that improve performance through measurable results.

Contacts

The Little Red Wagon Foundation Contact:

Steven Wilson
B|W|R Public Relations
T: 310.550.7776
Email swilson(at)bwr-la(dot)com

Kaptivate Contact:

Otto Orantes
Office +1.202.607.4964
Email oorantes(at)kaptivategroup(dot)com

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