Seattle, WA (PRWEB) September 16, 2010
The US healthcare market for Mobile Learning products and services climbed to $104.44 million in 2009. Over the forecast period (2009-2014), overall demand will grow by a healthy 24% compound annual growth rate (CAGR) and revenues will reach $306.67 million by 2014.
Ambient Insight’s new report, “The US Healthcare Market for Mobile Learning Products and Services: 2009-2014 Forecast and Analysis,” answers the questions, "Who is the buyer?" and "What do buyers want?" The answers may surprise suppliers.
The healthcare segment accounts for 17% of the total US market for mLearning. It represents the largest single "vertical niche" for suppliers if they can identify the buyers in this complicated market.
"Clinical workers are the power users. They use most of the Mobile Learning in healthcare, but they are not necessarily the buyers," reports Tyson Greer, CEO of Ambient Insight. "Navigating the supply chain can be a daunting experience for suppliers. Vendors that understand the healthcare ecosystem have a distinct competitive advantage."
The free Executive Overview can be downloaded at:
Several factors are converging to drive the growth of mLearning, not the least of which is user expectations and readiness. The changing demographics of healthcare consumers coupled with an accelerating need among clinical workers to achieve greater levels of efficiency, reduce medical errors, and improve patient outcomes creates a favorable business environment for Mobile Learning suppliers.
"The advances in mobile device technology such as location-awareness and digital imaging are contributing to the growth of Mobile Learning in the healthcare segment," comments Chief Research Officer Sam S. Adkins. "New mobile software is also enabling sophisticated multimedia mLearning applications, including simulations and game-based learning."
The report identifies the most lucrative revenue opportunities for suppliers and offers recommendations to help them compete successfully in the US healthcare Mobile Learning market. The report also highlights recent international innovations.
"Ambient Insight has identified a dramatic shift unfolding in the healthcare buyer demographic over the forecast period," adds Greer. "Clearly, there are significant revenue opportunities for mLearning suppliers that know who the buyer is."