First Customized Landscape Book for U.S. Homeowners Hits Market

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Cool Springs Press and Horticultural Asset Management Team to Provide Print-On-Demand, Individualized Garden Guides

Horticulture Asset Management, Inc.

Now that our database and replacement cost calculator is available through partnership with Cool Springs Press, we’ve eliminated a major expense and barrier for every US homeowner.

Horticultural Asset Management, Inc. and Cool Springs Press announce the launch of the Landscape Evaluation Guide – the first customized landscape book designed to document the average replacement cost of a homeowner’s trees, shrubs, and roses in addition to providing important care and maintenance instructions for each plant.

The Landscape Evaluation Guide, available now through GardenBookStore.net, combines HMI’s innovative plant replacement cost calculator with the Cool Springs Press library of garden care instructions and maintenance. As the nation’s leading state-specific garden book publisher, Cool Springs Press has long held a comprehensive library of garden content, documenting the care and growing instructions for thousands of plants. Their state-specific garden guides have been a staple for zonal gardening, but now homeowners can blend the inspiration and instruction found in Cool Springs Press titles with a “made-for-me” garden guide. For homeowners whose plant palette may cross zones and styles, this product represents a single resource stop. “There is no superfluous content, no thumbing through pages,” says Cool Springs Press President & CEO Roger Waynick. “The technology now exists to give each homeowner exactly what he or she needs in a garden resource guide.”

Using a custom user interface, the homeowner is prompted to provide simple home address information. Based on growing region, the system provides a comprehensive list of trees and shrubs most popular in the homeowner’s area. From this list, homeowners select their specific trees and shrubs and provide height and diameter specifications. Once complete, the system computes an overall value based on key measurements and market value. A four-color custom book starting at $29.95, complete with valuable maintenance instructions per plant, is delivered via Cool Springs Press print-on-demand services. The title represents the only four-color, customized garden book on the market today, and provides the homeowner with an invaluable tool that can significantly improve their understanding and appreciation for their garden landscape.

Only a small fraction of U.S. homeowners actually know the value of their landscaping, for unlike consumer goods, plants appreciate in value. This increase in value is nearly impossible for an average homeowner to calculate, and those curious and savvy enough to find the answer are forced to rely on expensive arborist evaluations. “The HMI database represents the only ‘Kelley Blue Book’ standard for plants,” says HMI President & CEO Doug Cowles. “Now that our database and replacement cost calculator is available through partnership with Cool Springs Press, we’ve eliminated a major expense and barrier for every US homeowner.”

The service is designed to appeal to all homeowners: those who want to document their investment, illustrate the value of their efforts, or simply maintain and keep healthy every tree, shrub and rose.

The Landscape Evaluation Guide is currently available to residents of select states and available nationwide 2011.

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Lola Honeybone

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