Nashville, TN (Vocus) September 16, 2010
Raven Internet Marketing Tools is excited to announce a new email marketing tool that makes it easy to monitor and report on Campaign Monitor and MailChimp campaigns.
Raven Tools users can connect their Campaign Monitor and MailChimp accounts to Raven Tools with an API key. After users add their API key, Raven Tools retrieves their email marketing campaign data and adds it to the Raven Tools system. Because Campaign Monitor and MailChimp automatically include Google Analytics campaign variables with their services, Raven can also retrieve site traffic from Google Analytics for each email campaign and add it to reports.
The Campaign Monitor and MailChimp integration with Raven Tools gets even better for users who have set up Goals or Ecommerce in Google Analytics — Raven Tools can display and report conversions and sales related to each email marketing campaign.
The best part of the Campaign Manager and MailChimp integration is the ability to create informative and professional PDF reports for managers and clients. Users can create individual reports for email marketing campaigns only, or include them within a more comprehensive Internet marketing report.
The Raven Tools Email tool is available for Pro, Agency and Enterprise users.
About Raven Internet Marketing Tools
Raven Internet Marketing Tools is used by thousands of marketers around the world to efficiently manage search engine optimization and social media conversations. With Raven Tools you can conduct research and analysis, manage link building campaigns, track search engine trends, instantly produce sophisticated campaign reports for SEO and SMM campaigns and collaborate with team members using intuitive multi-user features. Learn more at http://raventools.com.