New Book Approaches Prostate Cancer Treatment Decisions Differently

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Prostate cancer patients need to become the CEO of their treatment team rather than the primary doctor. So says Norris Beren, a survivor and author of a new book - Prostate Cancer: Hope Is Not a Strategy. Beren, a former CEO, suggests that the patient surround himself with the most capable professionals but have the leadership role and a decision-making process for analyzing and deciding on his course of treatment.

The goal is to inspire men and motivate them to become aware, take control, and, most important, take action

It is critical for prostate cancer patients to personally know all the available treatment options and learn and understand the facts needed to select their medical procedures and to choose the professionals and facility providers. Beren offers this approach similar to the way a business executive builds a leadership team and makes decisions on tough and important problems.

Written from the perspective of a prostate cancer survivor and business executive, Prostate Cancer: Hope Is Not a Strategy tells a story that captures the author’s ordeal from a routine medical check-up through testing, diagnosis, treatment, recovery and side effects of prostate cancer. The author encourages men to take responsibility, take control and take action in the course of treatment decisions.

Many books have tackled the subject matter of prostate cancer from the viewpoints of medical doctors, journalists, survivors and family members. This story of a man who has been diagnosed with prostate cancer is different because it captures his need for becoming aware of all the available treatment choices. He offers many tips to be fully engaged in the fact-finding and treatment process to maximize favorable results. “It is necessary to have a decision-making process in place to evaluate and select a course of treatment,” Beren suggests. Typically, treatment option discussions are limited to the specialty of the medical providers who are called upon for consultation.

His passion now is to help other men and their loved ones develop a plan of action and avoid being blindsided. “It’s a labor of love for me,” says author Norris Beren. “By the way, I’m not a medical doctor, so none of this book or what I speak about constitutes medical advice.” He strongly urges men to listen to their doctors and everyone on their medical team and then make their own decisions. This advice can be a guide for consulting with medical experts during this information gathering process.

“I hope that my efforts will resonate with the reader or a loved one to give hope and clarity in selecting options. The goal is to inspire men and motivate them to become aware, take control, and, most important, take action,” says Beren.

Available online at or Amazon or major and independent bookstores.
Visit to download a detailed list of prostate cancer resources on the web.

Prostate Cancer – Hope Is Not a Strategy – Tips From a Survivor
Written by Norris L. Beren (EPEI Press) 8/26/2010
Hardback: ISBN: 978-0-9729065-9-3 - $14.95 USD


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Norris Beren
Risk Reduction Education, Inc.
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