"Driven by some of our most commercially successful inventions integrated into exciting new products, we plan to make the iTwist Footwear brand known to retailers and consumers worldwide as the customizable, fun footwear," Lindell Jones said.
St. Louis, MO (PRWEB) September 17, 2010
iTwist Footwear, the original interactive and changeable footwear brand, celebrates color, fun and individuality. Patented swivel tech allows wearers to flip over the tops of their flip-flops and reverse the tongue on their shoes to reveal different colors and graphics. Continuous customization is just one element that sets iTwist apart from other footwear on the market today.
iTwist Footwear offers a unique consumer brand experience through products that change the way wearers think about how their shoes should look and function. Giving wearers complete control over their style with cool colors, graphics and textures, iTwist footwear features self-contained functionality, no parts to lose and no extra inventory for retailers.
With a proven track record for selling their licensed technologies on product from major brands including K Swiss Tongue Twister™, Stripe Shifter™ and Band Em™, U Turn Sports kicks off the launch of iTwist Footwear with their product line of reversible sandals, flip-flops and slides for Spring 2011, with shoes to soon follow.
U Turn Sports business partners Don Cox, Lindell Jones and Ray Tonkel helped build Kangaroos USA earlier in their careers, then moved on to successful positions elsewhere. Since 2001 they have been working together at U Turn Sports, LLC inventing and licensing interactive proprietary footwear technologies, sold internationally at full branded retail price points.
"Our patented and patent-pending reversible technology generated more than 20 million pairs of branded footwear sales worldwide in the past few years as a licensed Intellectual Property. Driven by some of our most commercially successful inventions integrated into exciting new products, we plan to make the iTwist Footwear brand known to retailers and consumers worldwide as the interchangeable, customizable, fun footwear that changes colors or themes," Lindell Jones said.
iTwist Footwear invites consumers to interact with their shoes… Change your color, Change your world™.