FACT! Horizon Display is Now Offering Two Options for Touch Technology Integration into Large Format LED Displays

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Beginning in May, Horizon Display began offering camera based touch integration and optical enhancements on LED commercial grade monitors. Now they have added DST onto LED integration to their product set as well. Cisco has played a significant role in creating demand for Horizon's products.

Every time you think this market is maturing, new innovative demand comes forth, new solutions are developed, and Horizon enjoys meeting the challenge.

In the highly competitive display technology business, being first to market with a product can often times be the deciding factor between market leader and market laggard. The VAR and Integrator business is a little different however; the key there is providing customer centric solutions and meeting more specific strategic needs of an end user. As LED backlit LCD monitors become more prominent (40% television market penetration by years end according to Display Search), the “how” becomes more vital than the “what.”

In April, a Horizon Display customer presented just that scenario: “How do we build an interactive work station that takes advantage of LED vibrancy and form factor and do so with our own custom enclosure?” In May, Horizon Display delivered a resounding response in the form of a 40” LED monitor optically bonded with strengthened glass, camera based touch technology, and a custom non-branded bezel – with an option to add the customer’s logo when they were ready to go to market.

Matt Cutone, VP of Sales, was quoted as saying “Nothing is off limits to our display solutions team. We continue to move in accordance with our customers’ expectations. The edge of interactivity is being pushed and Horizon is among the leaders in doing so. Every time you think this market is maturing, new innovative demand comes forth, new solutions are developed, and Horizon enjoys meeting the challenge.”

After the success of the first integration, Horizon Display now adds DST integration to their offerings. Through their Cisco Developer Community partnership Horizon recently delivered LED touch monitors to customers and the feedback has been extraordinary. Horizon Display just invested in the warehouse and integration space to increase production rates of these touch monitors from 350 per month to 750 per month in order to meet the growing demand for low power consumption and low profile displays.

The perceived benefit gained with DST is that the original display manufacturer’s logo can remain unchanged; however Horizon now offers custom bezel colors and branding for DST monitors. DST is unaffected by ambient light but may reduce the brightness associated with LED backlights. That is why Horizon Display spends most of their time seeking to understand the end user application and expectations before recommending any technology into a solution.

“There is no “one size fits all” solution. Trying to develop technology aimed at being positioned as just that, does a great disservice to customers – it only drives negative sentiment – not the positive experience Horizon aims to deliver every time,” added Sean Langdon, Director of Business Development for Horizon Display.

About Horizon Display
Horizon Display is an ISO certified integrator of large format touch screen technology and a custom digital signage solutions provider. Horizon Display offers fully embedded touch technologies along with media management solutions and custom bezel designs. Visit http://www.HorizonDisplay.com to learn more.

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Steve Gladden
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