Century Interactive Launches Humanatic Call Categorization Service

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Providing never-before-seen accuracy qualifying incoming phone leads

Century Interactive is pleased to announce the launch of Humanatic, its latest innovation in phone call analytics. Humanatic is a platform engineered to filter qualified phone leads for you with exceedingly high levels of accuracy. The service goes beyond traditional clicks and phone responses to deliver the true picture of marketing ROI by evaluating the quality of incoming calls through native-English speaking, US-based human reviewers.

Unlike other phone lead-optimization services available, Humantic is powered by live human reviewers who have the ability to pick up on the caller’s intent, the key element in qualifying a lead. Humanatic separates sales prospects from non-prospects and identifies your true cost-per-lead, as well as, the number of legitimate sales opportunities generated by each advertising channel you use. The selected incoming calls are then displayed in an easily analyzable report where managers can take further action with the prospect.

Cassie Broemmer, Director of Customer Retention and Marketing for the Van Tuyl Automotive Group comments, “We save time and money by letting Humanatic evaluate every call that comes into our dealership. While other call categorization providers fall short relying on unpredictable auto-transcription, Century Interactive has built a platform that delivers the highest accuracy we’ve seen.”

Humanatic can tell you exactly which ads, campaigns and channels are driving qualified sales opportunities. The service adds scalability to any sales organization by allowing managers to spend more time with customers and prospects and less time listening to call recordings. Humanatic call reviewers are graded and ranked as part of a performance feedback loop that continuously highgrades the platform’s filtering capabilities.

“We built Humanatic in order to support our clients who increasingly prioritize lead quality versus quantity in their marketing efforts. This proprietary technology allows management to quickly target the most critical calls coming into their businesses, raising awareness for the most pressing sales opportunities and customer service situations,” states Stephen Cravens, Marketing Director for Century Interactive.

Since 1988, Century Interactive has led the industry in call tracking, call recording, and performance analytics through innovation and customer service.


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Stephen Cravens
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