New Blogs Address Business Decision-Maker Needs in the Hospitality, Healthcare, and Digital Signage Markets

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Three new blogs serve as a resource for decision-makers in the ever-changing business landscapes of the hospitality, healthcare and digital signage markets.

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Tapping into the blogs on a regular basis will allow executives to keep a pulse on their respective market, and identify new business ideas that can be iterated into short and long-term strategic planning.

For executives and professionals grappling with the ever-changing business landscapes of the hospitality, healthcare and digital signage markets, three new blogs were recently launched to serve as a resource: “Smarter Hotelier,” “Healthview News,” and “Signage Review,” respectively.

The new blogs were created in response to the seismic shifts occurring in these markets from an influx of new technologies, posing a formidable challenge to professionals who need to stay abreast of new products, services and regulatory changes. Tapping into the blogs on a regular basis will allow executives to keep a pulse on their respective market, identify new business ideas that can be iterated into short and long-term strategic planning, and tap into industry results from case study analysis of other business projects and programs.

The blog platform was chosen as the medium for communication because studies have shown executives and business owners are increasingly turning to blogs to conduct their professional research, as documented by organizations such as Business.com, which reports: “Blogs are one of the most frequently-used resources for business decision-makers, tapped into about 53 percent of the time.”

And according to research director Bill Woodcock, as an analysis of the Impact of the Internet on Institutions in the Future study, “Crowdsourcing, blogging, and community participation are becoming the status-quo very quickly, because they provide such substantial advantages to those who take advantage of them. Better, faster, and more in-tune decision-making is just the beginning of it.”

To provide professionals with comprehensive tools and information, the new blogs feature:

  •     A wide selection of bloggers and writers, with regular, feature and guest columnists who address issues from the field
  •     Substantial breadth of topical features, with an emphasis on covering both current headlines and insights into future products and trends for each of the three industries
  •     Connections to other industry blogs, professionals in their field, and companies that can provide solutions to decision-makers’ most challenging business problems

All three sites have a rapidly growing engaged readership, whose comments include:

For Smarter Hotelier:
“Smarter Hotelier has inspired me to look at technology in a new way, allowing me to see a real IT advantage; creating opportunity to not only streamline operations on property, but also to expand the important contributions our staff members can make when their time is utilized more efficiently. Important contributions that nearly always result in increased guest satisfaction.”

  • David Brdar, Director of Food and Beverage Training, Interstate Hotels & Resorts

For Healthview News:
"As an ER practitioner, your blog has really come in handy for keeping tabs on the bigger changes happening across the healthcare industry. As healthcare professionals, it’s very easy to get mired down in the day-to-day challenges, but being able to access the wide breadth of information in your blog allows me to quickly catch up on what’s going on in our whole industry.”

  • Bill Lieber, Emergency Medicine, Medical College of Wisconsin

For Signage Review:
"Digital signage offers tremendous opportunity in the out-of-home space, but it can be challenging to build into the marketing mix as DOOH is still relatively new and constantly evolving. Signage Review has emerged as an informative platform, which I've used to further explore the challenges and opportunities marketers face as they increasingly utilize this medium.”

  • Lynn Porterfield, Corporate Advertising Manager, IBM

For more information on “Smarter Hotelier,” Healthview News,” and “Signage Review,” please access each blog individually at: http://smarterhotelier.com; http://healthviewnews.com; and http://signagereview.com, respectively. For additional media inquiries, to acquire images, or to arrange interviews with blog principal contributors, please contact Liz Kohler at lkohler(at)healthviewnews(dot)com, or 414-578-0247.

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Liz Kohler

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