Partners with Advertising Fraud Expert Pace Lattin

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redOrbit hires Pace Lattin as internet advertising compliance officer

I’ve personally seen everything from pop-ups to viruses in banners from various banner networks and exchanges., the leading space, science and technology portal, announced today that they were entering into an agreement with Pace Lattin, the top interactive advertising fraud expert to assist and advise them in compliance and fraud issues. The agreement provides Mr. Lattin with the ability to examine all the current banner networks, advertisers and exchanges that redOrbit works with to make sure they are using display and search advertising that is both compliant, legal and presents a good experience for users.

“We have encountered, while working with networks and exchanges, numerous issues,” said Eric Ralls, Founder and CEO of redOrbit. “I’ve personally seen everything from pop-ups to viruses in banners from various banner networks and exchanges.” Mr. Ralls felt that after having several major issues with what he felt were reputable advertising networks, that it was now time to take aggressive action to ensure that only the highest standard of advertising was displayed on his websites.

Additionally, redOrbit will be asking Mr. Lattin to examine all of redOrbit’s media buys, assuring that not only are all advertising buys effective, but on fully compliant sites and networks. “redOrbit, like many advertisers, has fallen victim to less-than-ethical advertising networks,” Mr. Lattin noted. “With all of the advertising exchanges, and the ability of anyone to create their own network, it is important that all companies ensure they are not being defrauded in their media buys.”

redOrbit, since 2002, has been the top portal for science, space and technology enthusiasts. With over 3.5 million unique visitors in August 2010, leads the space in providing news and unique insight.

Pace Lattin is one of the top experts in interactive advertising fraud and compliance issues. He is also the founder of, a major interactive advertising journal and was involved in the creation of several technologies, advertising exchanges and ad networks. His blog can be found at


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Eric Ralls
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