Fortune 100, 500 and Fast Growing Startups Choose Midmarket CIO Forum to Jump-Start Sales Process

Share Article

IT Business Edge has added CA, Dell, Google, Hitachi Data Systems, IBM and others to their preliminary roster of current sponsors for its Midmarket CIO Forum. The November event applies IT Business Edge’s successful online lead generation strategies to a live, face-to-face setting, jump-starting the sales process by connecting sponsors with pre-qualified IT executives in rapid-fire 30 minute one-on-one and small group meetings. For this Orlando-based event, IT Business Edge has partnered with Info-Tech Research to discuss research and provide additional guidance to vendors and attendees.

News Image

IT Business Edge (ITBE) has announced the preliminary roster of sponsors for its second Midmarket CIO Forum, to be held from November 14-16, 2010 in Orlando, Florida.

Preliminary sponsors that are confirmed for the Orlando event include:

  • CA Technologies
  • Dell
  • Google
  • Hitachi Data Systems
  • IBM
  • Instantis
  • Rackspace Hosting
  • SAS Institute
  • Sentrigo
  • TriGeo Network Security
  • Webroot

Why the Midmarket CIO Forum is Different

The innovative Midmarket CIO Forum series re-imagines the technology conference model, applying the company’s successful lead generation approach to a live setting. All attendees are pre-qualified based on purchase-decision-making power and organizational profile, and then flown to Orlando where they meet in groups of 10 to 12 with vendor sponsors in face-to-face settings.

This allows C-level executives and IT professionals to source technology solutions, build professional relationships, and refine best practices. Additionally, vendors and IT executives also have opportunities to schedule one-on-one meetings, and IT executives can participate in peer-to-peer roundtables and attend keynote speeches throughout the three-day event.

Midmarket CIO Forum Structure Jump-Starts the Sales Process for Marketers

  • IT Business Edge applies their successful online model of matching technology decision makers with vendors from a virtual to physical process.
  • The Midmarket CIO Forum delivers no-nonsense, in-person meetings that allow attendees to drill down into technology, share best practices and potential pitfalls in a rapid-fire set of 30 minute meetings over multiple days.
  • The event is designed to maximize every minute and deliver information, strategies and results.
  • Attendees and sponsor companies hit the ground running with a series of productive and efficient meetings that solidly fill event days.
  • The unique relationship-building event brings strong benefits for sponsor companies wishing to interact with midmarket executives that are actively reviewing solutions to meet their immediate purchasing needs.
  • Without the fuss of booths, prequalified IT executive attendees are matched with sponsors for a pre-scheduled series of rapid-fire, focused, case study presentations followed by face-to-face meetings to allow efficient use of out-of-the-office time.

According to Phil Branon, President of IT Business Edge

“Since IT Business Edge hand selects, prequalifies and actually delivers IT executives that are actively looking to purchase needed solutions, sponsors see the Midmarket CIO Forum as a highly efficient way to jump-start their sales process and consolidate what would normally be months of travel and logistics into a solidly scheduled three days of closed door meetings.”

“CIOs and IT executives see the Forum as a one-stop source to query vendor executives directly with their specific requirements, accomplishing specific research and building relationships in a focused setting. Both sponsors and attendees see quantifiable benefits to the format, providing a win/win situation for marketers, sales executives and midmarket technology decision makers looking for solutions.”

IT Business Edge Continues to Innovate its Successful Offering of Performance-Based Marketing Products

IT Business Edge continues to connect IT buyers and IT sellers through B2B strategies that bring value to technology decision makers and technology vendors. The company re-launched their flagship IT Business Edge B2B site in early 2009, seeing profitability and increased ad revenues while other online publishers faced losses. After rolling out multiple network sites to serve CIOs and IT executives throughout 2009 and into 2010, the company premiered the first Midmarket CIO Forum event in March of this year. Based on feedback, the format encourages a level of information exchange that is difficult to match in the traditional marketing process.

ITBE Names Info-Tech Research as Partner for November Event

In additional news, IT Business Edge has partnered with Info-Tech Research Group for the upcoming Midmarket CIO Forum. Info-Tech is a leading analyst firm that provides action-oriented advice, practical recommendations and real solutions to IT leaders and their teams globally. The top ten-ranked research group serves over 8,000+ IT departments subscribing to their IT research and advisory services, with topics focusing on midmarket and enterprise issues. During the three day event, Info-Tech will be heavily involved in educational sessions, available to discuss research in one-on-one sessions with attendees, and provide guidance to midmarket executives to help shape their decision processes.

Info-Tech Research Group ( is a global leader in providing tactical, practical Information Technology research, analysis and consulting. Info-Tech has been addressing the needs of IT professionals for over 10 years, and is one of North America's fastest growing full-service IT analyst firms.

According to Phil Branon, President of IT Business Edge

“We’re pleased to partner with Info-Tech Research Group as our analyst partner for the November Midmarket CIO Forum and look forward to working with them closely as we ramp up to the event. We know both our attendees and sponsors will gain significant knowledge from Info-Tech analysts that will be on-site, and are excited to have them engaged in our Forum activities.”

How to Attend the Event (Sponsors and IT Executives)

For more information on the IT Business Edge Midmarket CIO Forum, or to register for consideration as an attendee at the November event, visit Senior technology executives interested in applying for an invitation can also contact Hilary Badoian at 502-415-7597, extension 101. Technology vendors interested in sponsorship opportunities should contact Rose Booth at 502-515-6468.

About IT Business Edge

Published by Louisville-based NarrowCast Group, LLC, IT Business Edge delivers an intelligent approach to business technology information that is focused, practical, and concise. The site allows high-level technology decision makers to gain up-to-the-minute analysis of evolving issues and strategies, solve problems, download tools, and choose cost-effective approaches for their IT needs. A series of network sites provide strategic IT decision makers with technically-focused information to create strategies, plan and deploy new technologies. The company’s events business innovates the way IT vendors and buyers meet and interact by providing small group and one-on-one settings.


Share article on social media or email:

View article via:

Pdf Print

Contact Author

Amy Phoenix

Jim Hughes
Visit website