Emergen-C® Joins Forces with Brand Connections to Raise Awareness of Oil Spill Clean-up Efforts

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Emergen-C sponsors in-flight media campaign to aid wildlife affected by the oil spill

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This is the first time Brand Connections has become involved in an initiative like this and we are pleased to provide such a significant contribution to support the good works that are being done.

Brand Connections, one of the largest marketing and media companies in the U.S., has donated more than $1,000,000 of in-flight media to create awareness around the efforts to clean-up the wildlife and their habitats affected by the oil spill in the Gulf region.

Alacer Corp., maker of Emergen-C fizzy vitamin drink mix, has joined forces with Brand Connections and the National Wildlife Federation (NWF) to help raise money for this cause. Emergen-C is the proud sponsor of 12,500 trays on 100 airplanes for July through September 2010. The in-flight tray tables are being utilized as a platform to spread awareness and raise money to help animals deeply affected by the oil spill.

The Text2Give media campaign encourages passengers to text the word WILDLIFE to 20222 on any mobile device through any carrier to donate $10 to NWF’s response efforts. The donations will go directly to the National Wildlife Federation clean-up efforts. This campaign has been extremely successful, the second-fastest growing mobile giving campaign in NWF’s history.

Sherry Orel, President of Brand Connections said, “We have a vested interest in supporting the travel and tourism industries. Our core venue partners include airlines, hotels, resorts and cruise lines that not only have a strong presence in the southeast, but rely heavily on tourism that may be negatively affected by this disaster.” Ms. Orel also noted that, "This is the first time Brand Connections has become involved in an initiative like this and we are pleased to provide such a significant contribution to support the good works that are being done.”

”We are excited to partner with Brand Connections to bring attention to such an important cause,” says Ken Vargha, VP of Sales and Marketing for Alacer Corp. ”Clean water is essential to life, and to Emergen-C. Naturally, we believe in protecting this vital resource, as well as the animals and people that rely on it.”

About Brand Connections
Brand Connections (http://www.brandconnections.com) is one of the largest marketing and media companies in North American focused on reaching consumer in a variety of venues. The company’s targeted media, product placement and experiential marketing products connect national advertisers with hundreds of millions of consumers in environments such as airlines, hotels & resorts, outdoor sports & recreation center and colleges & universities. Since 2001, Brand Connections has connected more than 400 national brands with over 1 billion consumers. Brand Connections is backed by one of the largest global media-focused private equity firms, Veronis Suhler Stevenson.

About Alacer Corp
For more than 35 years, Alacer Corp., based in Foothill Ranch, CA, has been an industry leader and innovator in developing, manufacturing, and marketing dietary supplements and nutritionally enhanced products that support an energetic, healthy lifestyle.* It produces almost 500 million packets annually of Emergen-C®, which is sold in health food stores, supermarkets, drug stores, mass merchandisers and club stores nationwide.. For more information about Alacer, please visit emergenc.com.

About Emergen-C
The Emergen-C brand provides fun, fast ways to enhance your health and energy every day.* The product line is sold in more than 15 flavors, including the original formula with top-sellers Super Orange and Raspberry. Philanthropic flavors include Emergen-C BLUE® to benefit Surfrider Foundation®; Emergen-C Pink® to fund breast cancer awareness, research and prevention efforts; and Emergen-C Planet™ to benefit Whole Planet Foundation®. The complete Multi-Vitamin line offers formulas for kids and adults, while the functional products include Joint Health, Heart Health and a new Vitamin D & Calcium Bone Health Formula.* For consumers looking for an even faster way to feel the good, Emergen-C now offers a liquid concentrated shot. For more information about Emergen-C products, please visit emergenc.com.

Contact: Beth Spallone
Brand Connections
Phone: 312.377.8006
Fax: 312.578.0614
Email: bspallone(at)brandconnections(dot)com

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