“One of the key objectives of the campaign is to drive both downloads and sharing of content, and we were able to achieve this by seamlessly integrating with Facebook, Twitter and our own “send to friend” feature,” said Myxer Founder and CEO Myk Willis.
Miami, FL & Chevy Chase, MD (PRWEB) September 16, 2010
Myxer, a mobile technology company that operates the seventh largest U.S. mobile web site,* and GEICO, the third largest private passenger auto insurer in the U.S., today announced impressive results following the first two months of a new branded mobile content campaign.
Under the partnership, Myxer created custom web and mobile web storefronts for a wide range of GEICO ringtones, including those featured in commercials as well as sound bites of the popular Gecko character. Overall, more than 350,000 downloads of GEICO mobile entertainment content were recorded in the first 60 days of the new campaign, leading to a major spike in traffic to the storefronts.
“One of the key objectives of the campaign is to drive both downloads and sharing of the content, and we were able to achieve this by seamlessly integrating with Facebook, Twitter and our own “send to friend” feature,” said Myxer Founder and CEO Myk Willis.
“Given Myxer’s strong audience reach and expertise in mobile marketing and content delivery, they’ve been a great partner for us,” said Ted Ward, vice president of marketing at GEICO. “We look forward to continuing our work with Myxer to give consumers access to highly engaging content which they can enjoy and share with others.”
All of the sharing features, for each individual item, are available from both the web and directly from a user’s phone. In addition, the campaign leveraged the custom SMS Keyword “GEICO” (Text “GEICO” to 69937) to deliver a direct link to the custom GEICO mobile content storefront on Myxer. In all, 28 pieces of mobile content were created and are featured at myxer.com/geico on the web and m.myxer.com/geico on the mobile web.
“GEICO is a brand with great personality and a wide range of fun, recognizable content, making them a natural partner for our unique branded mobile content offerings,” continued Willis. “Our large audience and custom branded delivery path made it easy for GEICO fans to show their brand affinity and find their way to geico.com on the web and mobile.”
As a testament to its successful implementation and execution, Myxer’s GEICO campaign has been named as a MOBI Awards finalist in the category of Best Mobile Branding Campaign
Myxer’s content has been downloaded by over 38 million unique users. The company maintains a strong commitment to helping advertisers, marketers, wireless carriers and content publishers with innovative products and services to deliver original content to mobile phones.
Myxer (Myxer Inc.) is a mobile technology company allowing consumers simple access to free media content for their mobile phone regardless of mobile device, operating system or carrier. Myxer’s media catalog contains over 6 million pieces of free and premium licensed content including music, apps, images, games and video all with absolutely no hidden costs or subscription fees. Over 39 million users have performed more than 1.6 billion cumulative downloads from Myxer. Myxer’s mobile site m.myxer.com is one of the top ten largest in the U.S. offering the world’s most well-known brands unique mobile content opportunities to engage Myxer consumers. Myxer also allows its consumers to create, personalize and share content providing seamless integration from http://www.myxer.com and m.myxer.com with social networks such as Twitter and Facebook.
Myxer is a registered trademark. Myxer operates websites including http://www.myxer.com and m.myxer.com
GEICO (Government Employees Insurance Company) is a member of the Berkshire Hathaway family of companies and is the third-largest private passenger auto insurer in the United States according to A.M. Best.** GEICO provides auto insurance coverage for 9 million policyholders and insures more than 16 million vehicles.
In addition to auto insurance, GEICO offers customers insurance products for their motorcycles, all-terrain vehicles (ATVs), and mobile homes. Coverage for life, boats, homes and apartments is available through the GEICO Insurance Agency. Commercial auto insurance and personal umbrella protection are also available.
As a member of the Berkshire Hathaway group of companies, GEICO is rated A++ for financial strength by A.M. Best Company and ranks at the top of several national customer satisfaction surveys.
For more information, go to http://www.geico.com.
**A.M. Best Market Share