"We are delighted to be acknowledged and are grateful to our customers for their support," notes Brett Wilson, CEO and Co-Founder of TubeMogul. "Advertisers looking to achieve scale without compromising accountability should look no further."
Emeryville, CA (PRWEB) September 17, 2010
PlayTime, TubeMogul's video advertising platform, premiered on comScore today, ranking number two in Potential Reach among ad-focused sites in Media Metrix for the month of August.
Advertising agencies and marketers rely on comScore's rankings to choose between advertising solutions and to optimize media spending. Potential Reach is a key metric in this process, giving media buyers third-party data on how many unique viewers an ad network or platform can reach in the U.S. TubeMogul's debut near the top of these rankings demonstrates PlayTime's leading scale with over 206,710,000 unique viewers, according to comScore.
comScore’s Potential Reach metric only begins to tell the story: PlayTime is rapidly growing, running over 180 major brand campaigns to date, totaling over 800 million views (and counting). Brands include Fortune 500 companies across retail, technology, automotive, and consumer product industries, from Dannon to Symantec.
This early traction is a clear signal that TubeMogul’s emphasis on accountability is resonating with advertisers. To that end, PlayTime only charges for views -- not "impressions" -- and gives advertisers complete control over site lists and offers real-time reporting on where ads are running and how they are performing on a site-by-site basis. Also, PlayTime maximizes brand impact by using TubeMogul's InPlay analytics to optimize media spends for metrics brands care about most, such as cost per minute viewed and "social shares." For example, 1.39% of ad streams resulted in viewers sharing the ad in Facebook or Twitter, amplifying the advertiser’s media spend.
"We are delighted to be acknowledged and are grateful to our customers, large and small, for their support," notes Brett Wilson, CEO and Co-Founder of TubeMogul. "Advertisers looking to achieve scale without compromising accountability should look no further."
TubeMogul is a video advertising and analytics platform that connects advertisers with highly targeted audiences. TubeMogul's advertising solution is powered by the company's unprecedented data platform that tracks billions of video streams every month from the Internet's top publishers. This unique technology enables TubeMogul to help advertisers find consumers who want to watch their videos - and watch them longer. Advertisers and marketers never again have to choose engagement and accountability over reach if they use TubeMogul's video advertising and analytics platform.