AIPMM Chooses Adaptive Marketing as Exclusive Training and Certification Partner in India

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Association of International Product Marketing & Management (AIPMM) Names Select Few to Offer Certified Product Manager® and Certified Product Marketing Manager® Exam

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AIPMM announced today that they are partnering with Adaptive Marketing of Bangalore to administer the Certified Product Manager and Certified Product Marketing Manager exams throughout India. Adaptive Marketing trains the next generation product management and marketing professionals, critical catalysts for the fast growing IT product ecosystem in India.

“AIPMM is proud to partner with Adaptive Marketing, the premier service provider in product management and marketing training, consulting and execution services in India,” said Therese Padilla, president and co-founder of AIPMM. “Adaptive Marketing is the right partner for AIPMM certification products and we expect the new relationship to result in mutual success.”

"Adaptive’s mission is to create a structured learning environment for CEOs, entrepreneurs and product professionals in India as India transforms itself from building innovation to productizing innovation. We are excited to partner with an internationally recognized institution like AIPMM which will raise the bar for next generation Indian professionals to a global level," said Pinkesh Shah, Founder & CEO, Adaptive Marketing.

The Certified Product Manager®(CPM) and Certified Product Marketing Manager®(CPMM) credential granted by the Association of International Product Marketing & Management (AIPMM) crosses industry barriers as it focuses on strategies and skills considered best practices in product management. The program outlines a core thinking and skill set, which can be applied to any product at any time within the product life cycle. Rather than relying on any particular methodology, the AIPMM tests the knowledge of proven methods and processes.

The certification ensures that individuals:

  • Demonstrate a thorough understanding of not only the theory, but also the practice of product management and product marketing management including the underlying concepts, principles and terminology used.
  • Evaluate, then implement all aspects of the product management and product marketing management strategy, spanning:

o New product development to product elimination
o Start-up companies to established organizations

About the Association of International Product Marketing and Management:

The AIPMM provides value to its individual members, corporate members, and sponsors by providing training, education, certification and professional networking opportunities. Membership benefits include the national Product Management Educational Conference, regional conferences, the Career Center, peer Forums, tools, templates, publications and eligibility to enroll in the Certification Programs. The Certified Product Manager (CPM) and Certified Product Marketing Manager (CPMM) program allows individual members to demonstrate their level of expertise and provides corporate members an assurance that their product professionals are operating at peak performance. The new and improved website now allows members rapid access to the vast array of professional resources, including exclusive member-only content including articles from the Journal of Product & Brand Management. Visit often to get timely, useful, pertinent information you can trust.

For more information on issues concerning product management and product managers go to http://www.aipmm.com.

About Adaptive Marketing:

Adaptive’s mission is to help India Inc. produce world-class IT products. Adaptive’s founders have spent 15 years working in Silicon Valley and are now bringing those best practices for “productizing innovation” to Indian IT product and services companies. Using Adaptive framework TM as the foundation for a structured learning environment Adaptive Marketing creates next generation product management and marketing professionals, critical catalysts for the fast growing IT product ecosystem in India. Adaptive’s training programs serves as a finishing school for CEOs, product managers, product marketing managers and other business leaders for IT products and IT services companies who are responsible for driving products and productizing services globally. As the IT product industry adapts to new business models like Software as a Service (SaaS), new route to markets through the Web 2.0 and new customer acquisition paradigms for B2B and B2C segments with social media marketing, we aim to prepare and create the next generation professionals to be ready for the challenge and lead successful business.

For more information visit on Adaptive Marketing’s offerings visit http://www.adaptivemarketing.in

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Paula Gray
AIPMM
(775) 546-2024
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