ValoreBooks “Beaver” Video Latest Installment of Aggressive Social Media Push for College Audience

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“Beaver Fever Hits Manhattan” joins the “Jersey Shore Season 2 Parody” series as part of video campaign to showcase online textbook service

“We are always looking for unconventional ways to really engage with our customers, and these online snippets are working. College students are tuning in each week, sharing the videos and commenting. We love it!” - Bobby Brannigan, CEO of ValoreBooks.

ValoreBooks, one of the nation’s largest online marketplaces to rent, buy and sell college textbooks for great prices, launched “Beaver Fever Hits Manhattan” featuring the company mascot, Victor.

The latest video comes after the company posted the first three of a five-part “Jersey Shore Season 2 Parody” Webisode series that’s helped introduce its new college textbook rental service.

“Websites such as Funny or Die are posting the videos and providing us the opportunity to reach their millions of unique visitors,” says Bobby Brannigan, CEO of ValoreBooks. “We are always looking for unconventional ways to really engage with our customers, and these online snippets are working. College students are tuning in each week, sharing the videos and commenting. We love it!”

“Beaver Fever Hits Manhattan” shows the furry giant on a wild adventure from San Diego to New York City in an attempt to deliver a textbook to a hot college co-ed. He picks up a large entourage to help him do this and, together, they enthusiastically run through the streets of Times Square and Central Park.

ValoreBooks offers the widest selection and lowest rental prices available to students with the assurance to not be undersold by competitors. The service is backed by the company’s new “Extra Mile Guarantee.” This promise includes free shipping for any rental order over $20, next-day air delivery, 30-day hassle-free returns and fast, same-day customer service.

All of the ValoreBooks videos are available for viewing on the company’s YouTube channel, Campus Life page and Facebook fan page. The next “Jersey Shore Season 2 Parody” episode is slated for release next week.

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Lauren Licata
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