The operational systems behind online advertising are becoming the backbone of the entire media industry. While business leaders know that operations is the key to profitability, many of those same people don’t understand the key issues in operations
New York, NY (PRWEB) September 18, 2010
AdMonsters, the global community of ad operations and technology leaders, today announced ADTECH as one of the latest sponsors of OPS, a new one day event to be held in New York on September 30, 2010.
OPS is for online advertising leaders. The agenda will tackle the big issues and offer insights into leveraging operations for increased profitability. Like all AdMonsters events, attendees can expect to leave with tangible, practical, and pragmatic solutions that can be implemented immediately.
“The operational systems behind online advertising are becoming the backbone of the entire media industry. While business leaders know that operations is the key to profitability, many of those same people don’t understand the key issues in operations. OPS builds upon everything AdMonsters has been doing for the past ten years and opens the door on ad operations to everyone in the industry,” says Bowen Dwelle, AdMonsters founder and CEO.
“AdMonsters OPS is a great forum for operations decision makers to discuss best practices, developing trends and future needs of the industry,” said Dirk Freytag, CEO of ADTECH and head of AOL Advertising Technologies. “We are excited to extend our partnership with AdMonsters and sponsoring this event.”
The agenda for OPS includes keynote presentations from Gordon McLeod, President of the Wall Street Journal Digital Network and Edward Montes, EVP, Managing Director of Havas Media US.
Some of the other session leaders include Mitchell Weinstein, Vice President, Director of Digital Operations at Universal McCann, Michael Healey, Director of Sales Operations at NBC Universal Digital Media and Adam Solomon, Vice President of Digital Ad Products, MTV Networks Digital Advertising.
The OPS Wrap Party will take place at the Lighthouse in Chelsea Piers overlooking the Hudson River and its amazing sunset views.
For more information and to register please visit: http://www.admonsters.com/event/op-us-1