Dallas, TX (PRWEB) September 18, 2010
Country Music Star Michelle Murray signed with Bottles-Up Incorporated TM to produce her signature cocktail and authentic vodka brand.
The Bottles-Up debut is scheduled for October 19th in Beverly Hills at the SLS Hotel with Rand Luxury who launched other highly acclaimed companies including Jimmy Choo and Juicy Couture. Michelle Murray has been selected as one of 15 celebrities to have a specialty cocktail named after her. Michelle will also be the first celebrity to launch a line of product through Bottles-Up. “We are thrilled to announce The Michelle Murray signature cocktail and Taylor Street Vodka TM by Michelle Murray” said Lee Duggs, CEO of Bottles-Up, Incorporated. “Michelle Murray is the hottest New Artist in the Country Music business, and she totally understands the importance of owning her own brand and not simply endorse a product” continued Lee Duggs. The signature cocktails will be created by Bottles-Up’s Chief Mixologist and Bartender Hall of Fame™ Inductee, Raymond T. Srp.
Born and raised in Chicago, Michelle’s family grew up on Taylor Street before moving to the NW Suburbs where Michelle was raised. Taylor Street Vodka TM celebrates Michelle’s Italian and Czech heritage and will reflect back to a time long since gone and a generation that sacrificed so much. “With our Michelle Murray signature cocktail, we will be literally mixing the old and the new together and give Chicago a reason to celebrate their first Country Music Superstar” said Lee Duggs.
“I love my cocktail and vodka and look forward to sharing it with all of my fans and the world” said Michelle Murray. A portion of the proceeds from the sale of Taylor Street Vodka TM will go to support programs at faith based treatment centers like, Sober Recovery. “Drinking responsibly is very important to us” said Michelle Murray and Lee Duggs.
About Bottles-Up, Inc.
Bottles-Up (a Texas corporation) manages all of the business aspects (manufacturing, marketing, sales, etc.) so celebrities and businesses can own their unique brand of premium liquor, wine, and beverages. In addition, we are cultivating a new and global cocktail culture oriented around authenticity and the modern lifestyle. Today’s lifestyle is all about the grind, the hustle, making it happen for yourself—but never forgetting to pay it forward. Our cocktail recipes are the creation of our Chief Mixologist and Bartender Hall of Fame™ Inductee, Raymond T. Srp. We also provide our clients with other solutions with our vetted business partners to maximize and monetize their brand value.
We strongly believe in authenticity, optimizing the experiences in your life and drinking responsibly. “Life is not a journey to the grave with the intention of arriving safely in an attractive and well preserved body, but rather to skid in sideways, vodka in one hand, absinthe in the other, body thoroughly used up, totally worn out and screaming ... WOO HOO what a ride!” TM said Lee Duggs, Founder and CEO of Bottles-Up, Inc. For more information visit us on the Web at http://www.bottlesup.co.
SOURCE: Bottles-Up, Inc. and Harmony Village Productions, Inc.
Harmony Village Productions, Inc.