As we start to emerge from the worst recession in decades, the IT focus is now on driving growth — new sources of revenue, new relationships with customers, even new business models. This year’s ranking placed special emphasis on those companies and business technology executives leading that charge.
West Des Moines, IA (Vocus) September 16, 2010
FBL Financial Group, Inc. announced today that it has been named to the 2010 InformationWeek 500, an annual listing of the nation’s most innovative users of business technology. This is the first year FBL Financial Group, Inc. received this award.
“FBL’s inclusion in this year’s InformationWeek 500 demonstrates our commitment to developing innovative ways to make it easier for customers to do business with us and our dedication to improving the overall customer experience,” said Rich Kypta, executive vice president, Farm Bureau Life Insurance Company.
FBL Financial Group, Inc. was recognized for developing an electronic insurance application process.
As part of the introduction of Farm Bureau Life’s Simple Term life insurance product, FBL’s electronic application makes it possible for qualified customers to get life insurance protection in a matter of minutes. For Farm Bureau Life, this development utilized new technologies and processes in the form of an electronic application, automated underwriting, an electronic signature and straight-through processing.
“For 22 years, the InformationWeek 500 has honored the most innovative users of business technology,” said InformationWeek Editor In Chief Rob Preston. “As we start to emerge from the worst recession in decades, the IT focus is now on driving growth — new sources of revenue, new relationships with customers, even new business models. This year’s ranking placed special emphasis on those companies and business technology executives leading that charge.”
InformationWeek identifies and honors the nation’s most innovative users of information technology with its annual 500 listing and also tracks the technology, strategies, investments and administrative practices of America’s best-known companies. The InformationWeek 500 rankings are unique among corporate rankings as it spotlights the power of innovation in information technology, rather than simply identifying the biggest IT spenders.
About FBL Financial Group, Inc.
FBL Financial Group is a holding company whose primary operating subsidiaries are Farm Bureau Life Insurance Company and EquiTrust Life Insurance Company. FBL Financial Group underwrites, markets and distributes life insurance, annuities and mutual funds to individuals and small businesses. In addition, FBL Financial Group manages all aspects of two Farm Bureau affiliated property-casualty insurance companies for a management fee. For more information, please visit http://www.fblfinancial.com.
About InformationWeek Business Technology Network (http://www.informationweek.com/)
The InformationWeek Business Technology Network provides IT executives with unique analysis and tools that parallel their work flow – from defining and framing objectives through to the evaluation and recommendation of solutions. Anchored by InformationWeek, the multimedia powerhouse that looks across the enterprise, the network scales across the most critical technology categories with online properties like DarkReading.com (security), IntelligentEnterprise.com (application architecture), NetworkComputing.com (networking and communications) and PlugintotheCloud.com (cloud computing). The network also provides focused content for key IT audiences, such as CIOs, developers, SMBs and IT Support Managers via InformationWeek Global CIO, Dr. Dobb's, InformationWeek SMB, and HDI respectively, as well as vital vertical industries with InformationWeek Financial Services, Government and Healthcare sites. Content is at the nucleus of our information distribution strategy, and the network provides a deep and rich portfolio of decision-making tools and peer based research through InformationWeek Analytics, the leading service for peer-based IT research and analysis. IT professionals turn to our experts and communities to stay informed, get advice and research technologies to make strategic business decisions. The InformationWeek Business Technology Network is part of UBM TechWeb.