Diesel Technology Forum Welcomes Mazda North American Operations as Its Newest Member

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“This is an exciting time for American drivers as Mazda will soon be the first Japanese automaker to offer clean diesel technology in the U.S. market,” said Allen Schaeffer, executive director of the Diesel Technology Forum.

This is an exciting time for American drivers as Mazda will soon be the first Japanese automaker to offer clean diesel technology in the U.S. market

The Diesel Technology Forum (DTF), the nation’s leading advocate for the use of clean diesel technologies, is pleased to announce that Mazda North American Operations is the newest member of the association.

“This is an exciting time for American drivers as Mazda will soon be the first Japanese automaker to offer clean diesel technology in the U.S. market,” said Allen Schaeffer, executive director of the Diesel Technology Forum. “This will provide a more fuel efficient choice without sacrificing driving performance for American drivers.”

“Mazda is pleased to join the Diesel Technology Forum as we prepare to introduce our first modern, clean diesel-powered vehicle to the US market,” said Mazda Vice President of Public and Government Affairs Jay Amestoy. “The DTF is playing a vital role in helping consumers understand today’s diesels are clean, fuel efficient and fun to drive.”

Mazda’s SKY-D diesel offering will join a dozen other diesel cars and SUVs now available in the U.S. market. Diesel car sales last month (August 2010) were up a whopping 52 percent from the previous August, and up by 20 percent over July 2010, highlighting American consumers growing recognition of the benefits of clean diesel technology as a new fuel efficient, economical choice with proven long-term value.

“Mazda has become one of the leaders in the production of safe and fuel efficient automobiles both in the United States and throughout the world. Their commitment to improving fuel efficiency and reducing CO2 emissions is reflected in their entrance into the U.S. diesel automobile market,” Schaeffer said. “We are extremely pleased to welcome Mazda North American Operations to the Forum.”

Headquartered in Irvine, Calif., Mazda North American Operations oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States, Canada and Mexico through nearly 900 dealers.

The all-new next-generation SKY Concept powertrains are the product of Mazda's ongoing Sustainable Zoom-Zoom strategy. The SKY-D (diesel-based) concept engines will deliver the sporty driving experience that Mazda is known for, coupled to superior eco-friendliness. Fuel economy will improve 20 percent on the SKY-D.

The Diesel Technology Forum is the nation’s leading resource and educator on the importance and unique value of diesel engines, fuels, equipment and emissions control technology. The Forum is an active partner with government, industry and environmental groups in programs to highlight the essential uses, environmental advancements and expanding role of the diesel engine as a sustainable energy technology.

The Diesel Technology Forum is a non-profit organization dedicated to promoting clean diesel technologies. Forum members include engine and vehicle manufacturers, diesel fuel refiners, and manufacturers of emissions control devices. For more information about the Forum, visit our web site at http://www.dieselforum.org.

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