Headline: Axxiem Wins 2010 Biotech Standard of Excellence Award for Client allcells.com

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Axxiem wins 2010 Biotech Standard of Excellence Award for client allcells.com.

We have seen a significant jump in our online business as a result of the site’s launch.

Axxiem Web Solutions, a leading digital medical communications company based in New York, today announced that the Boston-based Web Marketing Association (WMA), has named its website for client AllCells (http://www.allcells.com) winner of the 2010 Biotechnology Standard of Excellence Award.

"We are very pleased by the award and with the new site," said Jay Tong, President & CEO of AllCells. "In fact, we have seen a significant jump in our online business as a result of the site's launch."

Axxiem worked closely with its biotech client to understand their business objectives and then architect and design a site that would meet or exceed those objectives. "We specialize in identifying the client's challenges and building solutions to address them" said Kate Zelenova, Axxiem's Director of the Life Sciences Division.

"Here's a simple example. During our 'discovery phase', the client told us they would spend a lot of time responding to calls for copies of Data Sheets or certificates of analysis. The solution was simple: provide access to the forms right there on the website. Simple enough, but the idea only comes if you take the time to understand the challenges before you start to design or code."

The annual Web Award Competition was founded in 1997 to set high standards for internet marketing and site development on the World Wide Web.

For more information, please visit: http://www.allcells.com, http://www.axxiem.com.

About AxxiemWebSolutions (http://www.axxiem.com)
Axxiem Web Solutions provides digital medical communications services to the Biotech, Pharma and Med Device industries. From business consulting, architecture and design to custom application development. search engine optimization and full service hosting, Axxiem provides end-to-end solutions for its Life Science Clients. Axxiem's clients include All Cells, Eli Lilly, Regeneron Pharmaceuticals, The Medicines Company, Peprotech, The New York Biotech Association, and many others.

About AllCells LLC (http://www.AllCells.com)
AllCells is a global biotechnology company founded in 1998 to provide researchers with a reliable supply of biologically relevant, consistent quality primary cells that enable the advancement of scientific research in the areas of cell biology, oncology, virology, hematology, infectious disease and stem cell research. Unlike cell lines, which are typically mutated, transformed or immortalized, primary cells retain their original phenotypes hence better reflect in vivo morphology, metabolism and growth characteristics. These attributes are especially important for in vitro research applications where in vivo-like models are critically important. By partnering with AllCells, investigators can dramatically reduce time needed to isolate cells with guaranteed consistency thereby improving the efficiency, accuracy and relevance of their research studies. AllCells is fully certified in accordance with local, state and federal requirements.

About the Web Marketing Association (http://www.allcells.com)
The Web Marketing Association is working to create a high standard of excellence for website development and marketing on the Internet. Staffed by volunteers, it is made up of Internet marketing, advertising, PR and design professionals who share an interest in improving the quality of website development and marketing on the Internet. Since 1997, the Web Marketing Association's annual Web Award Competition has been helping interactive professionals promote themselves, their companies, and their best work to the outside world.


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Susan MH Lewenz
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