Federico Beauty Institute Starts the New School Year with a New Website

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Federico Beauty Institute, a cosmetology school located in Sacramento, California, recently launched a new website that focuses on showcasing student work, connecting students through social networking, and helping future students find the information they need easily.

Federico Beauty Institute’s redesigned website has launched just in time for the back to school season! The site places a large emphasis on showcasing student work, helping students connect through social networking sites, and helping future students find the program and classes that are right for them.

The homepage of the website will feature images of students’ work, shot in a professional, editorial style. All of the hair and makeup on the models will be designed and executed by teams of Federico Beauty Institute students.

“When we redesigned our website, we wanted a large part of it to focus on the most important part of our school – our students,” explained Jeremy Federico, President of Federico Beauty Institute. “We are using the homepage as a place to display our students’ creative work.”

The website also features several interactive features that tie in popular social networking sites like Facebook and Youtube. Visitors to the Federico website can see the most recent Facebook posts on the homepage, and even “like” the Federico Beauty Institute page on Facebook without leaving the site. The FedericoTV YouTube channel is also front and center, and features videos of student work and school events.

For those who are interested in attending the school, the website includes an extensive calendar of events. Visitors can find out when the cosmetology, esthetics, and massage therapy programs are starting, as well as advanced education, product knowledge, and guest artist classes are being held. Visitors can also find out when Federico students and staff will be participating in community events.

The new website also focuses on helping students and graduates find jobs in the beauty industry through the Salon Network. This network gives salons and spas a place to post job openings and information. Student and graduates can then login to research openings, contact the salons, and leave reviews.

“The new website has something for everyone, and we’ve tried to make it a fun place to search for information and connect with us,” said Jeremy. “It really showcases the personality of our school.”

About Federico Beauty Institute
Federico Beauty Institute is a third-generation, family-owned and operated beauty institution with a 60-year commitment to educating cosmetology and esthetics students. Federico teaches methodology as well as hands-on training and stays on top of industry trends and changes through constant continuing education. Federico Beauty Institute is dedicated to providing you with the educational, professional, social and emotional foundation necessary for you to embark on a successful career! Visit http://www.federico.edu to find out more.

About Effective Student Marketing
Effective Student Marketing, Inc. (http://www.effectivestudentmarketing.com) is a strategic marketing organization that specializes in generating student leads and enrollments for career, technical, and vocational schools across the country through the use of Internet marketing tools and techniques. The team at ESM combines experience working on the school-side with skills in the latest technology to create programs that can meet any school's needs. Marketing and recruitment programs can include online reputation management, social media marketing, cost per lead vendor management, search engine advertising, search engine optimization, and e-newsletter production and distribution.


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Cassandra Viau
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