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The First Complete Online Audiobook Production and App Development Service for Independent Publishers and Authors

"With ModernBookFactory, we will give independent publishers and authors a turn-key, cost effective solution to produce high production-value audiobooks and concurrently create mobile device apps." Jay Tapp, Folium Partners, LLC

Folium Partners, LLC, announced today the late- November launch of ModernBookFactory.com (MBF), the world's first automated audiobook and app-creation service.

The ModernBookFactory service will enable independent publishers, authors and copyright owners to upload manuscripts, select narrators, then receive professionally produced audio and have their books produced as self-contained audiobook apps within 30 days. MBF will place apps in front of a global audience at the Apple iTunes® App StoreSM, on Android™ Market and on the copyright owner’s own website as a digital download.

For the first time, self-published authors will be able to turn smartphone and mobile tablet devices into multimedia-enriched audiobook players. ModernBookFactory addresses the growing digital self-publishing marketplace: Research firm R. R. Bowker reports that 764,000 books were self-published in 2009 as online publishing services proliferated and e-books grew in popularity; the Audio Publishers Association estimates that in 2009, 49% of unit sales in the $900 million U.S. audiobook market were digital downloads.

This new venture brings together an experienced group of successful entrepreneurs with media and software development expertise who see a publishing revolution is at hand. Jay Tapp, Steve Christensen, John Lee and Ben Bellinson bring experience from Viacom, Apple, Microsoft, Cisco Systems and The Walt Disney Company.

“We’ve developed our newest software framework to accelerate the changes we see coming in publishing and believe it will be a great benefit to industry,” said John Lee, Folium Partners, LLC. “The launch of MBF marks the next phase in the digital publishing revolution as authors and readers shift to digital downloads and audio.”

“With ModernBookFactory, we will give independent publishers and authors a turn-key, cost effective solution to produce high production-value audiobooks and concurrently create mobile device apps,” added Jay Tapp, Folium Partners, LLC. “Compared to the costs of standard audiobook production and app software development, using ModernBookFactory will be a bargain. Folium Partners designed and built MBF to become a significant addition in the rapidly evolving e-publishing space.”

Supported by Folium Partners’ existing enhancedAudio+ software, which has been used for hundreds of professionally produced audiobook apps since early 2010, ModernBookFactory’s step-by-step set-up process will walk authors through file upload, audio production, app creation and placement in the iTunes App Store or Android Market. Authors using MBF will have the ability to include background material, photos, images, maps and other rich content to explore the creative potential offered by apps and digital publishing.

The nation’s largest full-service audiobook production house, BeeAudio, will provide professional narration, production, editing and proofing services for MBF. "MBF is going to be a change agent for the publishing business," said James Adams, CEO of BeeAudio. "Today it's all about choice: the price you pay, what you get for the money and how fast you can get to market. MBF will deliver in all these areas while giving the customer exactly what they want."

ModernBookFactory will treat a copyright owner’s creative work to be just that – the owner’s. With an upfront payment model, the finished, professional audiobook and app belongs completely to the author, as will all revenue from sales. MBF will not judge any creative work or take an on-going percentage of revenue. MBF will also offer a selection of website widgets that will help authors promote and sell their apps online.

Shortly after launch ModernBookFactory will offer authors and independent publishers a premium ”hybrid book” service. This new-style app will combine audiobook, e-book and multi-media content into one compelling iPad™ app with advanced features. Authors will be able to create cutting-edge apps that only the largest publishers are able to consider today.

About Folium Partners, LLC:
Folium Partners is a team of professionals with deep experience in the software and media industries. The company is dedicated to engineering excellence, developing new approaches for today’s technology and building cutting-edge products that consumers love. The company’s software framework scale for small and large projects through flexible apps that include audio, video, text, images and other media.

enhancedAudio+ is a trademark of Folium Partners, LLC.
iTunes is a registered trademark of Apple, Inc.
iPad is a trademark of Apple, Inc.
App Store is a service mark of Apple, Inc.
Android is a trademark of Google, Inc.

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Jonathan Korzen

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