"You can definitely tell that these mattresses have been inspired by my life in the South and my home in Savannah, Georgia,” says Paula Deen.
Schaumburg, IL (PRWEB) September 17, 2010
Serta Mattress is getting social to promote the new Paula Deen Home™ by Serta collection of mattresses with an exclusive Facebook contest launching Friday, September 17th on Serta’s Facebook page (http://www.facebook.com/sertamattress). The Spice Up Your Life Contest from Serta and Paula Deen invites Facebook users to share their favorite recipes for home comfort. One Grand Prize Winner will be selected by the Facebook community to win a new Paula Deen Home by Serta mattress plus a trip to Paula Deen’s hometown of Savannah, GA. One First Prize Winner will receive a $500 gift card redeemable on Paula Deen’s online store.
“With the Spice Up Your Life Contest, we want our Facebook community to share recipes for creating a comfortable home in the same manner they would share recipes for their favorite dishes,” says Kelly Ellis, Director of Integrated Marketing for Serta. “We feel this is the perfect way to introduce the community to our new Paula Deen Home mattresses since Ms. Deen is a renowned for her cooking.”
Serta and Paula Deen Enterprises introduced the Paula Deen Home by Serta Mattress collection earlier this year. Available exclusively at Mega Group retailers across the United States, this new collection includes some of today’s most advanced comfort and support features including an Individually Wrapped Coil Innerspring system, soy-infused foams and Serta’s exclusive KoolComfort™ Memory Foam with EcoSense™. The mattress covers are made from a knit fabric containing silk for a smooth and beautiful finish. More information about the Paula Deen Home by Serta mattress collection is available online at pauladeenmattress.com.
"You can definitely tell that these mattresses have been inspired by my life in the South and my home in Savannah, Georgia,” says Paula Deen. “The collection is all about feeling good, comfortable and getting a good night’s sleep in one’s home. And just like my food, I send you comfort and love from my home to yours.”
The contest will be open for entries from September 17th through September 26th. Facebook users can enter the contest by submitting their own unique recipe for home comfort. After the entry period, Serta will select three finalists per week based on a set of established criteria and then let the public vote for the winners among selected finalists. For the Official Rules and additional information, visit http://www.facebook.com/sertamattress starting September 17th.
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