'Using Interactive Media to Enhance the Patient's Experience and Create Brand Preference' was one of the conference's most widely anticipated sessions.
Chicago, IL (PRWEB) September 21, 2010
John Olson, media director for the marketing communications firm INC!TE Chicago, and Terry Kasdan, founder of the digital design and development agency atCommunications, LLC, presented last week at the American Hospital Association's Society for Healthcare Strategy & Market Development’s (SHSMD) annual education conference. Held this year in Chicago from September 12-15, the conference was attended by more than 1,000 marketing professionals from hundreds of hospitals across the United States.
The two speakers' session, titled "Using Interactive Media to Enhance the Patient's Experience and Create Brand Preference," was one of the conference's most widely anticipated. Mr. Olson proposed that since hospitals are generally perceived to be similar in terms of their clinical capabilities, introducing interactive programs designed to improve the way they communicate with patients regarding administrative and clinical issues may offer better opportunities for hospitals to distinguish themselves from their competitors.
Mr. Kasdan demonstrated several examples of interactive technology currently being used to enhance patients' experiences in hospitals. The case histories he demonstrated included ways to use mobile technology to communicate more efficiently with patients and make their recoveries easier, as well as less traditional, more interesting ways to use the traditional World Wide Web.
Mr. Olson concluded the presentation by outlining a process by which hospital administrators could ideate new digital media tactics and gain consensus on those which should be executed. He also described an approach for citing interactive programs in a hospital's advertising to further support the hospital's branding.
ABOUT INC!TE CHICAGO
INC!TE Chicago (http://www.incitechicago.com) is a full-service marketing, strategy and creative firm dedicated to the healthcare industry. Its services include strategic planning, advertising, innovation workshops, brand identity, design, and signage/wayfinding.
ABOUT atCOMMUNICATIONS, LLC
atCommunications, LLC (http://www.atCommunications.com) is one of the Midwest's oldest and most well-respected Web site development and Internet marketing agencies. Since 1999, atCommunications has served more than 500 clients spanning the spectrum of industries and service sectors. atCommunications is based in Northbrook, Illinois.
The Society for Healthcare Strategy and Market Development (SHSMD), a personal membership group of the American Hospital Association, is the largest and most prominent voice and resource for healthcare provider-based planners, marketers, and communications/public relations practitioners nationwide. SHSMD hosts the largest and most comprehensive annual conference, with over 1,000 attendees. More than 4,500 healthcare strategy professionals have chosen to become members of SHSMD, reflecting the organization’s singular status in the field.