Passenger Executives and Clients from ABC and Fox to Present at Digital LA Event

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“TV Goes Social” Panel to Discuss How TV and Online Video Shows are Benefiting from Social Media

Passenger, a leading social software and services company, today announced company executive Emily Gates and Tim Bergin will be presenting at Digital LA on September 21. Joining them will be Passenger clients Karen Manne of Disney ABC Television who will provide the opening remarks, and Melva Benoit of Fox Broadcasting Company who will participate in the panel. Executives from Digital LA, NBC Universal, Eventful and AvatarLabs are also panelists. The “TV Goes Social” panel will discuss how TV and online video content producers are using private social networks to garner valuable feedback and build deeper relationships with viewers. The panel will also explore how social media is being used to promote shows, and will examine the integration of streaming video with Facebook and Twitter.

Details are as follows:

What:         TV Goes Social Panel
When:         Tuesday, September 21 at 6:30 p.m.
Where:         Viceroy Santa Monica
Moderator:     Kevin Winston, Founder, Digital LA
Opening Remarks:     Karen Manne, Vice President, Research, Disney ABC Television and President of Southern California Chapter, Marketing Research Association
Panelists:    Dana Robinson, Director of Social Media, NBC Universal
                     Melva Benoit, SVP Consumer Insight & Audience Research, Fox Broadcasting Company
                     Emily Gates, Vice President, Client Services, Passenger
                     Jordan Glazier, CEO, Eventful
                     Michelle Naden, Director, Strategic Initiatives, AvatarLabs
Registration: http://digitallatv.eventbrite.com/
The “TV Goes Social” panel is part of Social Media Week LA, a week of events celebrating social media on September 20-24. LA is the only US city of five host cities. For more details, go to: http://socialmediaweek.org/losangeles.

About Passenger
Passenger social software powers private online communities for the world’s leading marketers and top social brands. Passenger communities provide real-time customer insight and cost-effective innovation, while driving ambassadorship and increased efficiencies in market research. The Passenger application, delivered Software-as-a-Service, combines market-leading social networking, collaboration, media, research and analytics features into a single intuitive interface. Passenger’s knowledgeable Client Services and Community Insights teams provide thought leadership and maximize community value for clients such as JC Penney, Coca-Cola, Mercedes-Benz and Fox as well as ongoing support for self-service, channel and agency partners. Founded in 2005, with offices in Los Angeles, Palo Alto and New York City, Passenger is privately held and funded by Shelter Capital Partners, StarVest Partners and Steamboat Ventures.

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Shannon Walsh
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