This is an exciting project for us because we get to share our own strategies and challenges for originating and creating innovative market offerings. We are thrilled to have an authority like Steven Cristol participating and providing his insights
Austin, TX (PRWEB) September 21, 2010
Planview®, the top-rated provider of portfolio management solutions for the enterprise, brings product development to the forefront with its newest blog, TheProductPulse.com. Contributors to the blog include pioneering innovation and brand strategist, Steven Cristol, founder and managing partner of Strategic Harmony® Partners, and Planview’s own product development veterans.
“This is an exciting project for us because we get to share our own strategies and challenges for originating and creating innovative market offerings. We are thrilled to have an authority like Steven Cristol participating and providing his insights,” said Patrick Tickle, Planview executive vice president of products. “There are leaders around the world leveraging and researching best practices in product development. We want to break these down and discuss the considerations and approaches currently shaping innovation – while keeping it accessible and relevant.”
TheProductPulse.com bloggers are doing more than pontificating on product development. The team is covering the latest in innovation trends, recent product-strategy blunders making the news, and useful insights coming out of conferences, articles and other thought leaders on the topic. Contributors will be testing out today’s theories with their real-world experience.
“New product development is more crucial to gaining and maintaining market share than ever before,” said Cristol. “With a challenging economy, innovators must look at the big picture and ask what can be done to maximize product development at all stages. We’re not only going to look at process, ideation and how companies take truly disruptive products from idea to market, but will also consider how to optimize the incremental innovation that accounts for such a significant portion of most R&D budgets. We want this to be an accessible conversation that goes beyond abstract concepts.”
TheProductPulse.com’s topics include product management best practices, trends in innovation, and other product development and management-related tidbits and research. Blog readers can also stay up-to-date on all industry-related news events at the site.
Given the economic climate, this is an ideal time for sharing these topics in an open, conversational forum. According to Stage-Gate, Inc., a global thought leader on new product development, new products account for about 50% of companies’ revenues from sales and 40% of their profits in the United States, across all sectors. However, experts agree the opportunities are countered by challenges. Over the past 30 years, product failure rates have been consistently higher than 65%, leading to an annual loss of $260 billion in the United States alone . Further, it takes 58 new product ideas to bring one successful product to market.
For 20 years, Planview has been advancing the discipline of portfolio management, helping our customers change the way they manage people and money to make better business decisions. With a singular focus on portfolio management, Planview is the only company that combines customer-driven software, unmatched domain expertise, and proven best practices to solve each customer’s unique business problems.
Planview Enterprise®, a market-leading portfolio management application suite, with Planview PRISMS®, the knowledge base for accelerating organizational change, and Planview Process Builder™, for process modeling and management, delivers measurable business results for IT management, product development organizations and throughout the enterprise. As an independent, trusted partner, Planview is committed to interoperability with key management systems through the Planview OpenSuite™ integration product line. Industry leaders such as Citi, BP, and EDF, rely on Planview to drive revenue, mitigate risk, cut costs, create efficiencies, and ultimately give their businesses a competitive advantage.
Privately held and consistently profitable, Planview is headquartered in Austin, Texas. With offices across North America, Europe, and Asia-Pacific, the company supports customers in virtually every industry around the world. For more information, visit http://www.Planview.com.
i Rob Adams, PhD, If You Build It, Will They Come? (John Wiley and Sons, 2010)
ii John Mullins and Randy Komisar, Getting to Plan B (Harvard Business Publishing, 2009)