Announcing Senior Housing Analytics: Consultants to the Senior Living Industry

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Senior Housing Analytics announces the formation of a national consulting practice offering market feasibility analysis and strategic planning services to developers, investors, owners and operators of senior living communities.

Phil Downey and Larry Rouvelas have formed Senior Housing Analytics, a consulting practice focused on senior housing market feasibility analysis and strategic development of senior living communities. Downey, a former senior vice president at Sunrise Senior Living and Marriott International, has expertise in strategic planning, product conceptualization, market feasibility analysis, site selection, and project programming. Rouvelas has unusually broad experience in senior housing, with experience in operations, development, senior housing finance and sales and marketing with Sunrise Senior Living. He also brings unique external perspective to the industry based on his experience with McKinsey & Company.

“We see a gap in today’s consulting marketplace,” said Downey. “Any assisted living feasibility analyst can calculate that a market has a 5% penetration rate. What gives the statistic meaning is comparative context: how much better or worse is that penetration rate vs. comparables? Does an alternative location have better fundamentals than a proposed site? How much is a site helped or hurt by factors like affluence and competitor quality? Senior Housing Analytics will answer these questions. We can conceptualize and test concepts tailored to the market around a specific site, or we can search for optimal target locations fitting already-defined models.”    

Downey and Rouvelas combine thirty-five years of experience with industry-leading firms to offer the following services:

  •     Senior housing market feasibility studies: analysis of markets and sites for independent living development, assisted living development, continuing care retirement community (CCRC) development, and the acquisition and optimization of existing assets.
  •     Strategic planning for senior housing development: project conceptualization, testing, market selection and location targeting.
  •     Senior housing financial analysis: economic projections based on well calibrated financial models.

The national practice serves a range of clients, including senior housing developers, lenders, equity investors, land owners and operators. The focus will be on assessing opportunities to create value by answering pivotal questions: Is a proposed assisted living development the right product in the right place with the right economics? How much assisted living vs. independent living is optimal? Which local neighborhood is most attractive for memory care development? Are the proforma room rates and operating costs realistic?

“Senior housing is complex mix of health-care, hospitality, and multifamily. It’s both capital intensive and operations intensive,” said Rouvelas. “So assessing opportunities for senior living development, acquisition, or disposition requires deep industry expertise. We have not only analyzed these questions, but we have been at the table with major developers and operators when making go/no-go decisions.”

More information about the capabilities of Senior Housing Analytics can be found at, or by calling Phil Downey at 571-423-8944 or Larry Rouvelas at 703- 407-9938. They will be attending the upcoming NIC Conference in Chicago, September 22-24, and can be reached via the NIC meeting board.

About Senior Housing Analytics
Senior Housing Analytics of McLean, Virginia, is a national consulting practice offering market feasibility analysis and strategic planning services to developers, investors, owners and operators of senior living communities.; 571-423-8944 or 703-407-9938


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