EcoGir Holds Plastacular Showcase at RS POP Shop's The Lab For Mercedes-Benz Fashion Week

Share Article

EcoGir holds runway show of Machine Washable-Tumble Dryable and Recycled Polyester Suits, proving style can be Eco-Friendly

New York City celebrated Mercedes-Benz Fashion Week and EcoGir, by Bagir International was part of the action again this year. Following up from last year's Fashion Week when EcoGir released tow Eco-Ambassadors to the famous tents of Bryant Park. This year EcoGir had two runway shows providing invited attendees and New Yorkers an eyeful of fashionable suiting made from sustainable fabric. EcoGir is a collection of tailored clothing created from recycled plastic PET bottles. Joining with RS POP Shop, EcoGir hosted a fashion week closing party on the rooftop of the Roger Smith Hotel.

For New York City fashion week, RS POP Shop, an innovative concept of traditional fashion boutiques, has been hosting designer's showcases. Using a converted storefront located on the corner of Lexington Avenue and 47th Street, now referred to as the "The Lab", RS POP Shop hosts fast paced performance art and installation exhibitions. EcoGir presented two showcases of their Machine Washable-Tumble Dryable and Recycled Polyester collections. On September 16th, 2010 EcoGir's first showcase was at 2PM and a held a second showcase at 6PM.

Both Showcases were invite only, provided VIP seating for 30 guests and had additional attendees fill the standing room. The runway shows were visible from the busy sidewalk and projected onto a large flat screen monitor for public viewing. The heavy pedestrian traffic of Midtown Manhattan on Lexington Avenue crowded the shop front windows and was able to hear the action inside from speakers that broadcasted out onto the street.

EcoGir's line up was presented by six male models and three female models. Changing the outfit lineup only slightly between showcases a total of twelve suits were shown. The showcase featured traditional colors of black, tan, and gray garments with pinstripes being most dominant pattern in the men's and women's wear. Highlights of the collection were EcoGir's tuxedos. These included a Blue Sharkskin Tuxedo with Sateen Collar made popular by Jason Mraz, a Notch Lapel Tuxedo with piping and a Shawl collar Tuxedo both in Black.

Immediately after each show, models provided individuals an opportunity to ask questions and feel the garments. Many attendees were impressed with EcoGir's fashions and craftsmanship of garments created from recycled polyester. EcoGir proves that sustainable fabrics have come a long way and can be stylish.

Among those who attended the showcases was Designer Sabina Les from Sabina Les Scarves, Designer Matthew Ossenfort from Macys, Jewelry Designer Patricia Brown, Dr. Steven Roman- Celebrity Physician, Sharon Ollivierre, Director of Woven Production, Jones New York, and Jillian Sprague-Assistant Editor of MR Magazine.

"Mercedes-Benz Fashion Week is special to New York and important to the fashion industry. EcoGir is proud to remind the world that being stylish and eco-friendly is possible. At EcoGir we believe being sustainable is a daily lifestyle. Every day is Earth Day for EcoGir" says Tim Danser, VP of Marketing for Bagir International.

The 2pm showcase was followed by 6:30 pm showcase proving fashion can triumph over inclement weather. Just before the expected invites were to arrive, New York City was drenched by a severe thunderstorm. Flash floods, heavy winds and lightning delayed the start of the show by thirty minutes. Panman productions, John Knowles' NYC based video production company, had the cameras rolling and broadcasting live online starting at 6pm. Immediately after the evening showcase the entire crew relocated to the roof of the Roger Smith Hotel for the Emerging Designers Ball which was sponsored by EcoGir.

The RS POP Shop Emerging Designer's Ball celebrated a week of fashion and was held on the rooftop of the Roger Smith Hotel. This "closed to the public" party brought all the designers participating in RS POP Shop's Emerging Designers Fashion Week together along with fashionistas and VIPs of the industry. Customized drinks featuring Hendricks Gin, Milagro Tequila, and Glenfiddich were provided by Liquior distributor William Grant & Sons. While sipping on delicious cocktails guest were treated to a feast of jumbo prawns, raw oysters, mussels, chicken satay, braised short rib sliders, prosciutto ham, artisanal cheeses and fruits and fresh vegetables. Satisfying sweet tooth cravings, Gnosis Chocolate, an organic chocolate provided a full table of samples from their different products and mini cupcakes. A live DJ artfully mixed music and tunes used in each runway show and kept everyone in high spirits.

Panman productions conducted live interviews that were broadcasted on the internet. Projected onto the back wall of the rooftop solarium were live video feeds from the party and clips from all the runway shows of the week. Melissa Gonzalez, Co-founder of RS POP Shop interviewed Matthew Ossenfort about Macy's first offering of EcoGir, the Alfani Suit Separate, which is now available exclusively at Macys.com; Sharon Ollivierre chatted live about Jones New York's hugely successful line created by EcoGir while Sabina Les enjoyed her interview about attending the fashion show and her upcoming role as Judge for the RS POP shop and EcoGir Student Internship Competition.

From designers to fashionistas, everyone dress fierce and showed a passion for fashion.

About EcoGir

EcoGir is exclusively made by Bagir which is a global innovative tailoring provider, which specializes in developing, manufacturing and marketing of high quality men and women’s tailored fashions. EcoGir is a collection inspired by the challenge of sustainability and blends tradition and craftsmanship with Bagir's best efforts to stop global warming and to reduce the carbon footprint of our products. The EcoGir collection includes suits that are made using renewable sources of fiber and using recycled fabric originally created from recycled PET (plastic) bottles.

About RS POP Shop

RS Pop Shop is a unique opportunity for artists and passerby’s to connect in new and exciting ways to social media, marketing, and sales. Clients since inception have included: LaQuan Smith, Lolli Poppit, DOLITA Paris, N:F:P Studio, Telfar, MacKenzi-Childs, Man vs Machine, Animated Closet, Tribal Couture among others. As a note to the caliber of our designers, their designs have dressed an array of celebrities including: Beyonce, Lady Gaga, Dakota Fanning, Rihanna; and some have collaborated with major brands like American Apparel and Club Monaco, and the list goes on. The location, outside the Roger Smith hotel, is the key to our success with close proximity to major historical landmarks and high traffic areas such as: Rockefeller Center, Carnegie Hall, Grand Central Station, United Nations, Waldorf Astoria, and Radio City Music Hall.

About Bagir

Bagir is an exceptional designer and manufacturer of men's fashion with innovation and technology. A triad of excellence receiving international awards such as The Queens Award for Innovation, and Israeli Ministry of Industry, Trade and Labor Award, Bagir is one of Europe's largest suppliers of commercial men suiting. In addition to Simon Carter and M&S, Bagir provides tailored suits in Europe for fashion giants such as Kenneth Cole, Next, Patrick Cox, Moss Brothers, Balmain, Burton, Belissimo and has its sights on the US market. Bagir is a leader and multiple patent holders in textile innovations, and designs. With technology innovation as a building block Bagir continues to be a juggernaught by turning their focus wholeheartedly to fashion and design. With their London Design Center, Bagir continues being the leader of commercial fashion by leveraging their expertise of UK fashion and their collection archives to create fashion forward designs for all their global markets.

To learn more about Bagir and Simon Carter contact:

Tim Danser
VP of Marketing
Bagir International
499 Fashion Ave
New York, NY 10018
212.560.9650
timd(at)bagirusa(dot)com

###

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Tim Danser
Bagir USA
2125609650 ext. 311
Email >
Visit website