LittleMissMatched and LaJobi Make a Perfect Pair

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Industry Leader in Infant & Juvenile Furniture Partners with Whimsical Lifestyle Brand to Create New Nursery Collections Available Exclusively at Babies“R”Us

LaJobi Inc., a designer, manufacturer and distributor of leading brands of infant and juvenile furniture, announced today it was selected by LittleMissMatched, the unique tween brand that celebrates creativity and individuality, to collaborate in the creation of one-of-a-kind nursery furniture. Babies“R”Us will introduce the Confetti Collection by LaJobi to its stores nationwide in October 2010 as part of the retailer’s exclusive LittleMissMatched assortment.

“We are thrilled to partner with LittleMissMatched, whose influences infuse colorful creations with our elegantly designed furniture,” said Barbara Rogers, director of marketing and product development at LaJobi Inc. “The Confetti Collection is fun, whimsical and offers families some really exciting options. Customizable and convertible, Confetti furniture pieces will grow with a child’s needs and support self-expression and originality in the nursery and bedroom.”

The Confetti Collection marks LaJobi’s first product line designed in partnership with LittleMissMatched and includes a crib, desk, chair, nightstand, and 4 drawer dresser that features a chalkboard and magnetic dry erase board. The nightstand and desk combine to create a unique double dresser. Most pieces in the collection have slots that allow for insertion of color panels in pink, green, blue and white, for a customizable look. The collection also features a Lifestyle® crib which converts to a toddler bed, day bed and full-size bed with added features.

“We are very excited to partner with an established and recognizable nursery furniture manufacturer such as LaJobi,” said Jonah Staw, founder and chief executive officer of LittleMissMatched. “The entire LittleMissMatched nursery line has been designed to celebrate child development and individuality with products that will provide years of creative, customizable combinations. The Confetti Collection, in particular, is meant to grow with your child and celebrate his or her personality with joy!”

Beginning in October, the LittleMissMatched Confetti Collection will be available exclusively at Babies“R”Us with pieces ranging in price from $150 to $600.

About LaJobi, Inc.
LaJobi, Inc., a designer, manufacturer and distributor of leading brands of infant and juvenile furniture, is a wholly-owned subsidiary of Kid Brands, Inc.. Kid Brands, Inc. is a designer, importer, marketer and distributor of infant and juvenile consumer products that acquired LaJobi in April of 2008.

Originally named for its founders, brothers Larry and Joe Bivona, LaJobi remains known for commitment to top-quality workmanship, design, service and uncompromising dedication to quality and innovation. The company manufactures, markets and distributes seven top brands of juvenile furniture including Bonavita, Babi Italia, Europa Baby, Graco, and Little Miss Matched, as well as Serta crib mattresses and a partnership with kathy ireland World Wide. LaJobi was the first to design, manufacture and introduce the Lifestyle® crib, which was recently recognized as a Consumer's Digest Best Buy. LaJobi products meet the rigorous standards of consumer safety certification requirements by leading organizations including the Consumer Product Safety Commission, Juvenile Products Manufacturers Association and the American Society for Testing and Materials Standards.

LaJobi products are available in thousands of retail outlets throughout the United States as well as through Internet retailers. The company is located at 257 Prospect Plains Road, Cranbury, New Jersey 08512. More information about LaJobi, its brands and their corresponding collections can be found at http://www.lajobi.com or (888) 266-2848

About LittleMissMatched
LittleMissMatched is a groundbreaking retailer that inspires creativity and individuality throughout their breadth of fashion, home and lifestyle products. The company launched in 2004 with a collection of colorful socks that don't match and are sold in odd numbers to encourage girls of all ages to express themselves. Their "nothing matches but anything goes" philosophy knocked people's socks off and today LittleMissMatched has expanded to include socks, winterwear, sleepwear, apparel books, bedding, baby furniture and more for creative mavens from 10-110.

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Stephanie Rogers

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