mobileDonor allows organizations to extend their web based donor engagement strategy from the part time world of the desktop to the always on world of the hand held mobile phone WITHOUT requiring donors to download a special app in advance.
Tulsa, OK (PRWEB) September 21, 2010
CharityCall LLC today announced the launch of the world’s first fully Federal Election Commission compliant, cloud based mobile fund raising technology. The game changing fund raising tool is called mobileDonor.
mobileDonor allows organizations to extend their web based donor engagement strategy from the part time world of the desktop to the always on world of the hand held mobile phone without requiring donors to download a special app in advance. This simplification is accomplished by hosting the giving app in “the cloud” at a universally accessible .mobi url address. That means the user's giving experience is the same for the iphone, android, blackberry, ipad or any other web enabled device.
“By hosting each client's giving app “in the cloud” at a unique, compelling, mobile friendly web address; campaigns can now equip mobile supporters to respond financially simply by including .mobi hot links in their text broadcasts, Twitter feeds, and Facebook posts,” explains CharityCall founder and President Robert A. Jones.
Interested parties can visit a demonstration version of the technology by entering http://www.mycampaign.mobi on their mobile browsers.
“We've essentially married the Call to Action message to the response method.” Jones continues, “Message and Method will now live happily ever after; forever co-existing in the same moment and empowering issue oriented Americans to respond immediately when motivated.”
“The giving experience for contributions under $200 is fast, simple, and elegant; we’re very proud of it.” says Fred Emmer, CharityCall Vice President of Marketing. “A $100 mobile gift can be made with as few as seven key strokes.”
For gifts of $200 or more the giving experience has additional steps to accommodate Federal Election Commission data collection requirements, mobileDonor is the first platform which fulfils these requirements on an immediately and universally accessible mobile platform.”
And with only weeks to go before the November elections campaigns will especially benefit from the technology’s fast collection times. Mobile contributions are processed and available for use within one to three days, unlike text based mobile giving where collection times can stretch between 60 and 90 days.”
The mobileDonor administrative tool set allows campaigns to easily download contributor identity information into their existing donor management software, manage text broadcast operations to mobile lists, and update mobile supporters with news and video by integrating with existing feeds from campaign web sites.
Another advantage of the cloud hosted giving app is that users can be encouraged to book mark the .mobi site to the home screen of their phone. In so doing, the campaign’s branded presence is extended to the smart phone home screen -- which is quickly becoming the “vital real estate” of the information age.
“Since the web enabled smart phone has emerged as an essential life management tool,” Jones explains, “Political entities should be doing everything they can to extend their branded presence to the phone home screens which have become the primary portal for accessing the broader world.”
Campaigns, parties, caucuses, and action committees of any political persuasion interested in learning more about this technology should sign up for a demonstration by visiting http://www.charitycall.com/partnership
CharityCall LLC (http://www.charitycall.com) provides an easy and convenient mobile application solution to help non-profit organizations and political entities attract and engage donors through their mobile phones and web-enabled Smartphones.