PharmaVoxx Expands Competitor Intelligence Database of Promotional Materials to Include Monitoring of Online and Video Advertisements

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Tracking and aggregating competitors' online marketing and video advertisements give pharmaceutical companies strategic marketing advantage.

PharmaVoxx provides competitive intelligence and business analytics to the pharmaceutical industry.

Despite uncertainty surrounding future FDA guidelines regarding online media, pharmaceutical online advertising spending is up 10% this year and is predicted to grow steadily...

PharmaVoxx, a leading provider of competitive intelligence and business analytics for pharmaceutical marketing, today announced that its customers will now be able to track and analyze competitors’ marketing online, including video advertisements, presentations, symposia, and more. The addition of online video advertisements and other video content further expands the diverse mix of promotional materials tracked in the PharmaVoxx competitor intelligence database.

“The pharmaceutical marketing landscape is continually growing and changing with the emergence of new media and technologies,” said Dao Vo, General Manager at PharmaVoxx. “Our customers’ ability to quickly and adeptly respond to competitor messaging is critical. The only way to provide our customers with an accurate picture of the whole pharma marketing landscape is to give them access to all the promotional material that is produced and distributed by the competition.”

Online video advertising is a rapidly growing form of media that companies are increasingly using to reach their target audience. According to the Nielson Company, online video ad spend grew 41% in 2009 with almost three-quarters (72%) of Internet users viewing videos online. Despite uncertainty surrounding future FDA guidelines regarding online media, pharmaceutical online advertising spending is up 10% this year and is predicted to grow steadily through 2014, according to eMarketer.

“The increasing use of online video search and media channels that display video content in the form of ads or interviews, such as YouTube and Hulu, has created additional opportunities for drug companies to reach their target audience,” says J. Douglas Zabor, Executive Vice President at Phoenix Marketing International, a top 50 marketing research company. “As long as online video media resonates with viewers’ needs, pharma must be equipped to monitor what the competition is saying in a timely, effortless fashion. Adding online video advertisements to their competitor intelligence database will allow PharmaVoxx customers to make better, more strategic decisions.”

Targeted analysis and ready-made reports on competitors' marketing, messaging trends, under/over-utilized promotional tactics, and more are currently available to PharmaVoxx customers; now the services will also include online video advertising and television commercials.

In 2009, PharmaVoxx expanded its database of competitors’ marketing materials and promotional channels to include digital media and mobile applications. PharmaVoxx is searchable by 12 major categories including drug, disease, key subject matter, promotional channel, target audience and more.

About PharmaVoxx
PharmaVoxx delivers highly specific, summarized intelligence of pharmaceutical messaging and promotional strategies. More than an online library of marketing materials, PharmaVoxx gives marketing and competitive intelligence managers a full suite of solutions to track-and-analyze competitor promotional activities. For more information, visit http://www.pharmavoxx.com.

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Shana Martin, MBA
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