Business owners want to know that they’re investing time wisely, and that the time they spend on social media is going to help them meet new prospects and get results. If they’re not using social media effectively, they’re missing a big opportunity.
Charlotte, NC (PRWEB) September 21, 2010
Business owners and solo entrepreneurs learn the quickest way to find new clients, make money and increase sales by using social media in the new book “30 Days to Social Media Success: The 30 Day Results Guide to Making the Most of Twitter, Blogging, LinkedIn and Facebook” (Career Press, Sept. 2010).
According to Gail Z. Martin, social media expert and internationally bestselling author, the question asked most often is, “I’m on Facebook—now what?” Says Martin: “Business owners want to know that they’re investing time wisely, and that the time they spend on social media is going to help them meet new prospects and get results. If they’re not using social media effectively, or not using it at all, they’re missing a big window of opportunity.”
Martin will host a five-week intensive group coaching program in October 2010 based on the book to help small business and home business, as well as solo professionals, customize and apply her 30 Day Results System to use Twitter, LinkedIn, Facebook and other social media sites to achieve specific business goals.
In “30 Days to Social Media Success: The 30 Day Results Guide to Making the Most of Twitter, Blogging, LinkedIn and Facebook,” Martin shares the proven marketing system she created to successfully market nearly 300,000 of her own books, as well as her company and her clients’ products. Short chapters are designed to let busy entrepreneurs, small business owners and home business start-ups read and apply the information in less than an hour a day.
For example, one trick Martin shares to get more business from social media is to be choosy about your “friends.” Says Martin: “Many business owners are doing the online equivalent of offering 'free beer.' If you give people free beer, they’ll fill up your store, but they won’t necessarily buy your product. Avoid mass-friending and robot-friender programs, and focus on people who make good prospects.”
--Why most marketing fails, and how to avoid the most common mistakes
--How to connect social media marketing to key business plan goals
--How to use social media to get more impact from traditional marketing efforts
--How to find and connect with ideal customers on Facebook, Twitter, LinkedIn and blogs
--Which social media sites are best for business—and what to avoid
--How to use social media for local business, start-ups, non-profits and professional services
Says Martin: “Business owners keep hearing that they need to be on Facebook, they need to use Twitter, but no one tells them how to use social media to actually get results. They join Facebook, LinkedIn or other sites without a plan and then become frustrated because nothing seems to work. I show them how to create a strategic, results-oriented social media program and get it up and running in just 30 days, 30 minutes a day.”
“30 Days to Social Media Success: The 30 Day Results Guide to Making the Most of Twitter, Blogging, LinkedIn and Facebook” takes the mystery out of social media and helps readers save time and money while making more valuable connections. The book explores dozens of the most popular social media sites (including YouTube, Flickr, Digg, WordPress, Squidoo, Ning, Meetup, Yahoo Answers and Yahoo Groups) along with great sites that aren’t as well known—always focused on how to use the site to get more clients and do more business.
Business owners and solo professionals could hire a social media marketing firm for $7,000 a month, or save money and do their own strategic social media promotion with “30 Days to Social Media Success: The 30 Day Results Guide to Making the Most of Twitter, Blogging, LinkedIn and Facebook.” “30 Days to Social Media Success” is available on Amazon, BarnesandNoble.com, in bookstores and in FedEx Office stores nationwide for just $13.99.
For a free download sample chapter, visit http://www.gailmartinmarketing.com/books.html.
About Gail Z. Martin
Gail Z. Martin is a marketing expert, international speaker and an author who has sold nearly 300,000 books since 2007. She’s the creator of “30 Days to Social Media Success: The 30 Day Guide to Making the Most of Twitter, Blogging, LinkedIn and Facebook.” Another new book by Martin, “The Thrifty Author’s Guide to Launching Your Book Without Losing Your Mind” focuses on book marketing strategies. She also writes the internationally bestselling fantasy adventure series, “The Chronicles of the Necromancer” from Solaris Books, and “The Fallen Kings Cycle” from Orbit Books. A series of Martin’s columns are featured in Book Marketing Matters, the newsletter by internet marketing guru, Brian Jud (http://www.PublishingBasics.com), and she is a regular columnist for Saathee Magazine as well as a popular guest blogger and radio guest. Martin has four additional books under contract with publishers.
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