Senior Home Choice Announces New Care Concept for Ohio Seniors

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With their personal care homes, Senior Home Choice offers seniors the comfort and independence of personalized care, in a real home, at an affordable cost. After years of being told that expensive, understaffed assisted living facilities are the only option, seniors are finally getting the care they want and deserve.

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Because We Live Here, Too!

Senior Home Choice is bringing a new concept in personal care to Ohio seniors with the introduction of their personal care homes. Although there are tens of thousands of these homes throughout the country, they’ve been slow to come to Ohio. Now, seniors don’t have to choose between the comfort of home and the round-the-clock care—Senior Home Choice has what they’ve been waiting for. These one-story, residential homes are located in suburban neighborhoods, allowing seniors to remain in the community they love. Whether gardening in the backyard, putting together a puzzle in the living room, or having dinner at a real kitchen table, seniors share a lovely home with a few others who all say the same thing, “I don’t want to live in an institution.”

Heath Hughes, President & CEO of Senior Home Choice, spends his days trying to educate people about the current state of senior care in Ohio. “Families are shocked when I tell them that Ohio does not regulate how many residents an aide takes care of at one time in an assisted living facility.” According to Mr. Hughes, most assisted living facilities use this loophole as way to cut costs, and they often have one aide caring for 15, 20, 30 or more residents at a time. “I hear stories all the time: someone’s grandma waits for an hour before an aide helps her get to the bathroom, or a family’s bill goes up $700 because mom rang her bell 7 times in one month. And I’m not even yet talking about the night shift, when staffing is decreased even more!” Mr. Hughes says that caring for seniors shouldn’t be a numbers game, where some corporate office tries to avoid the breaking point. “Something is fundamentally flawed when we limit an algebra classroom size, yet when it comes to caring for our vulnerable seniors, suddenly an aide is expected to be a superhero!”

With one aide taking care of three, four, or at most five people, Senior Home Choice provides a level of care that is unmatched in the industry. This clear difference in staffing ratio is complemented by the fact that the aides are employed by Senior Home Choice. Not only can the staff spend the necessary time with residents, but because they’re not from an outside agency that sends a different aide every day, they form trusting relationships with the residents. “Seniors don’t like a lot of change, so it’s reassuring for them to actually know who is providing their care,” says Heath Hughes.

Although personal care is typically the primary concern families have when finding a place for a senior loved one, there are other quality of life factors, like privacy and independence. At Senior Home Choice, residents enjoy activities when they want to, and some quiet time when they want that as well. For the seniors who want privacy, they’ve found the right place at one of these personal care homes. These seniors, who would otherwise get lost in the commotion of hundreds of people coming and going each day at an assisted living facility, can enjoy the peace and quiet found at home. And the homes enable the residents to be as independent as they safely can be. Whether they are choosing what’s for dinner, or simply knowing there’s always someone there in a time of need, the residents don’t have to give up their independence in order to get the care they need.

Of course, cost is also a big concern for families looking at different care options. One surprising thing about Senior Home Choice is their affordability. With assisted living typically priced at 50% -100% more than what Senior Home Choice charges, families are relieved to discover this premium service doesn’t come at a premium price. And for those seniors still wondering whether they should just tough it out and use home health care, Mr. Hughes explains that home health care is fantastic if they only need occasional help. But, for seniors who need someone around more often, whether for companionship, personal care, safety, or just peace of mind, Mr. Hughes says the comparison is startling: “what a resident pays for 30 days of care in one of our personal care homes, s/he would get six days of home health care. So, if a senior needs help for the remaining 24 days of the month, we hope to be the obvious choice.”

Senior Home Choice ( is based in Columbus, Ohio, and is currently looking to expand its presence in Central Ohio and Dayton. The executive management team have worked with seniors in many areas over the past two decades, including: nursing homes, hospice care, senior care management, homemaker services, volunteer work with non-profits, and much more. With extensive ties to businesses and organizations that provide care or services to seniors, Senior Home Choice has established a network that not only provides excellent service to it residents, but also takes the lead in advocating for continued improvement in geriatric care.


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