Strands Recommender Completes Integration of Recommendation and Personalization Engine to Demandware eCommerce Platform

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Pre-Built Integration between Strands Recommender and Demandware eCommerce Enables Rapid, Low-Cost Implementation of Leading Personalized Product Recommendation Technology.

The effort required to integrate disparate ecommerce technologies is often a huge burden on the retailer

Strands Recommender today announced that it has integrated the Strands Recommender personalization and recommendation services into Demandware® eCommerce, the leading on-demand ecommerce platform. As a member of Demandware LINK, a best-of-breed technology partner community committed to removing the integration hurdles that retailers face when adopting ecommerce technologies, Strands Recommender has developed a pre-built and approved integration to Demandware eCommerce, dramatically simplifying the implementation process for its Product Recommendations in a Demandware environment.

“We’re thrilled to have Strands Recommender as a member of our LINK community,” said Jamus Driscoll, vice president of marketing at Demandware. “With the availability of a pre-built integration to Strands Recommender, Demandware clients can now implement one of the industry’s leading product recommendations and personalization platforms in a fraction of the time and money normally required for such integrations. Strands joins us in our quest to make the pain of integration a thing of the past for retailers.”

For online retailers, application integration can be as much as 50 percent of the overall cost and time of an ecommerce implementation. With the pre-built integration between Strands Recommender and Demandware eCommerce, the typical length of time required for implementation can be reduced by up to 50% or 60% and merchants can be up and running in as little as one to two weeks, which translates into measurable cost and time savings for retailers. Demandware LINK integrations and accompanying documentation can be downloaded by Demandware clients and other members of the Link Partner Community at no cost at marketplace.demandware.com.

“The effort required to integrate disparate ecommerce technologies is often a huge burden on the retailer,” said Mitchell Kramer, vice president at Patricia Seybold Group. “By providing pre-built integrations to a broad choice of technologies free of charge, Demandware and its partners are providing measurable savings to customers that translate into tangible value.”

About Strands Recommender
Strands Recommender helps retailers increase customer retention and conversion rates through personalized product recommendations. The recommender platform captures product attributes, user behavior, and third party data like ratings and reviews, and delivers the right suggestions to users throughout the shopping experience. Strands Recommender is an independent business unit of Strands Labs, Inc., an industry leader in the personalization space, Strands today has over six years of relevant industry experience, over 100 employees, and a growing list of retail customers such as Skymall, TravelSmith, Kitson, FootwearEtc, and many other IR500 customers. http://recommender.strands.com

About Demandware, Inc.
The trusted, global leader in on-demand ecommerce, Demandware revolutionizes how businesses deliver customized shopping experiences to consumers in the digital world. Only Demandware combines the on-demand ecommerce platform rated #1 by industry analysts, an open ecosystem of partners that extend the value of the platform, and measurable commitment by its employees to enabling client revenue growth. Demandware continually sets industry standards for market innovation and client satisfaction. Demandware clients include industry leaders such as Bare Essentials, Barneys New York, Columbia Sportswear, Crocs, Frederick’s of Hollywood, Hanover Direct, Jones Apparel Group, Lifetime Brands, Playmobil, Reitmans and Theory. For more information about Demandware, visit http://www.demandware.com, call 888-553-9216 or email info(at)demandware(dot)com.

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Mallory Mitchell
Strands Recommender
415.398.4333
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