Leading Vermont Green Refrigeration Technology Company Announces Launch of New Brand and Website

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Freeaire Refrigeration of Waitsfield, Vermont announces the completion of a corporate-wide re-branding effort, and the launch of a new website, http://www.freeaire.com. Freeaire Refrigeration is a market leader in energy efficiency solutions for the commercial refrigeration industry throughout the United States and Canada.

Polar Power is really the mirror image of solar power. Vast amounts of cold outside air are delivered to us from the frozen poles for free for months at a time and can help power much of the world's refrigeration.

Freeaire Refrigeration of Waitsfield, Vermont announces the completion of a corporate-wide re-branding effort, and the launch of a new website, http://www.freeaire.com. Freeaire Refrigeration is a market leader in energy efficiency solutions for the commercial refrigeration industry throughout the United States and Canada. Richard Travers, owner and president of Freeaire says, "...this investment was critical to complete our transition to a research and development driven manufacturing and distribution company. It will provide our installer customers and end users with quality branding and marketing focused on supporting their efforts to reduce energy consumption and their carbon footprints, while raising product awareness in the market." The company reports that this effort will serve as a launching pad for its next generation technology that is being rolled-out over the next several months.

The idea for the Freeaire® refrigeration system was conceived on a cold Vermont winter evening in 1975. Ever since, Travers has been on a mission to harness a form of renewable energy he calls “polar power”. “It’s really the mirror image of solar power. Vast amounts of cold outside air are delivered to us from the frozen poles for free for months at a time and can help power much of the world's refrigeration.”

Easy to understand in concept, but much more involved in the solution, the state of the art controls technology that Travers has developed enables a multi-pronged approach to managing commercial refrigeration of walk-in coolers and freezers far more efficiently than originally designed by the manufacturers. A Freeaire® refrigeration system can be used with new construction or retrofitted into existing walk-ins, and is most well known for using cold outside air for refrigeration. Compressor-based mechanical refrigeration can be shut down for several months a year in the northern US, while refrigeration is supplied much more efficiently with outside air. Further efficiencies result from operating all the refrigeration equipment components, like evaporator fans and reach-in door heaters, only as much as necessary. Travers likes to point out that, "A Freeaire® refrigeration system can cut component run-times by 70% - 90%, reducing wear and tear, and increasing their useful life. Not only is the electricity to operate these things saved, but the refrigeration load is reduced. This saves energy year round."

The technology was commercialized in 1992 and has been through several generations of development. It is used by hundreds of companies and institutions of various sizes to save as much as 50% of their electrical consumption due to refrigeration. Customers who get their energy from coal sources can expect to reduce their carbon footprint by tens of thousands of pounds annually. The popular Science Channel TV show, Invention Nation, thought the technology was clever enough for a segment featuring a Freeaire® installation at Killington ski resort.

Other noteworthy customers include Harpoon Brewery, Pete & Gerry's Organic Eggs, Grafton Cheese, the Greater Boston Food Bank, and Subway. Moe's Southwest Grill in Williston, VT recently used the technology in new construction as part of a LEED Certified building project. About a dozen Freeaire® systems are in Inuit communities in Canada near the Arctic Circle. The communities were flying in diesel fuel to run generators, to operate compressors, to keep food frozen in an environment that sees 90% of the days of the year below freezing. As Travers likes to say, "...that application was a ‘no-brainer’. Most of our customers see paybacks between 1 and 5 years before any utility rebates, but those systems almost paid for themselves the moment they turned on."

The Freeaire team worked closely with Dave Speidel, Steve Krafts, and the team at Place Creative Company in Burlington, Vermont, as well as Carole Gaudet at Clear Writing For Clean Energy to develop its new brand and web site. CenterPoint Business Advisors is working closely with Freeaire to formulate and direct strategic initiatives that concern growth, branding, and operations.

Coupled with its next generation technology, the company will further expand its presence and reputation throughout North America with the goal of growing the company's Vermont operation significantly. The company has seen a dramatic increase in demand and interest in its products over the last three years. Travers, noting the ever-rising cost of energy in a carbon-constrained world, says, "We have the right product at the right time."

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